Coupang Pay Privacy Notice (V.2.13)
1. Personal Information Collected, Purpose of Collection, and Retention Period
Coupang Pay processes personal data for the following purposes: The collected personal data will not be used for any purpose other than the original purpose for which it was collected, and if the purpose of use is changed, necessary measures such as obtaining a separate consent in accordance with Article 18 of the 「Personal Information Protection Act」 will be implemented. Coupang Pay processes and retains personal data for the retention period stipulated in applicable laws or/and the period notified and agreed upon when collecting the personal data from the seller. The retention periods of personal data stipulated in applicable laws are stated in “5. Procedure for and Methods of Destroying Personal Information.”
| Category | Purpose of Provision | Items to be collected | Period of retention and use | |
|---|---|---|---|---|
| Customer sign-up, customer management and service |
Customer sign-up and User Identification (Personal verification) | Coupang ID (email), Coupang customer management number, name, date of birth, gender, mobile phone number, Connecting Information (CI), Duplication Information (DI), nationality (Korean or other citizens), payment password | When you delete your account, the data will be stored for a maximum of 5 years and then destroyed. (If the purpose of using the data is achieved before the end of this period, it will be destroyed within 3 months of achieving the purpose.) | |
| Prevention of fraudulent use and observance of anti-money laundering requirements | Individuals |
Name, Nationality, address (Under enhanced due diligence(EDD)) real name [resident registration number, issuance date of resident registration certificate (Korean citizens), alien registration number, issuance date of alien registration certificate, international driver’s license, passport number, passport issuing country, passport validity (other citizens), resident registration abstract (minors)], occupation or type of business, purpose of transaction, source of funds |
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| Businesses |
Sole proprietorship: Real name (name, date of birth, gender, Connecting Information(CI), bank account information), address, contact information Corporation: Representative’s and owner’s name(s), date of birth, gender, nationality (Under enhanced due diligence(EDD)) resident registration number or alien registration number, occupation or type of business, purpose of transaction, source of funds |
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| Detection and prevention of illegal use/transactions and suspicious financial transactions |
Coupang ID (email), Coupang customer management number, name, date of birth, gender, mobile phone number, Connecting Information (CI), Duplication Information (DI), nationality (Korean or other citizens), payment password, Payment information(Payment information (for account registration/transfer): Name, bank name, account number, payment history | Credit card information (for card registration/payment): card company(type), virtual card number (or masked card number), payment history | Credit card information for overseas card registration/payment: card company(type), overseas credit card number, expiration date, payment history | Mobile phone information (for mobile payment): Mobile carrier name, phone number, payment history | Coupang Cash information (for Coupang Cash payment): History of Coupang Cash reward, usage, and refund, etc. | Coupay Money information (for Coupay Money usage): History of Coupay Money top-up, usage, refund, etc.), Refund information (Refund account information: Name, bank name, account number, refund history), Transaction details (transaction date, transaction amount, recipient name, recipient phone number, recipient address ), access logs, access IP information, device information |
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| Wow card service |
Wow card service provision, affiliated card issuance, auto-registration into Coupay, affiliated service provision and settlement, customer service | Connecting Information (CI), Card ID, mobile phone number, date of birth, gender, Coupang Cash info (Reward history, rewarded amount, etc.) | ||
| Payment processing and Customer consultation | Payment service (payment, cancellation, payment account registration, account holder verification), payment fraud prevention, processing and analysis of refunds, service implementation, management, and improvement | Payment information(Payment information (for account registration/transfer): Name, bank name, account number, payment history | Credit card information (for card registration/payment): card company(type), virtual card number (or masked card number), payment history | Credit card information for overseas card registration/payment: card company(type), overseas credit card number, expiration date, payment history | Mobile phone information (for mobile payment): Mobile carrier name, phone number, payment history | Coupang Cash information (for Coupang Cash payment): History of Coupang Cash reward, usage, and refund, etc. | Coupay Money information (for Coupay Money usage): History of Coupay Money top-up, usage, refund, etc.), Refund information (Refund account information: Name, bank name, account number, refund history),Information generated during the use of service and records of service usage (user identifiers, event information, device information, OS information, app usage history, order and payment information, cookies, etc.) | ||
| Loan brokerage service | Provision of card loan brokerage service, loan underwriting by financial companies, informing and managing loan underwriting results and progress, cancelling loan applications, improving and enhancing service quality, and collecting and analyzing statistics |
Name, mobile phone number, resident registration number, customer identification number (member number), service application details and usage information (loan eligibility information based on the pre-screening results, product name, loan type, loan execution status, interest rate, credit limit, loan period, loan execution conditions, and other matters related to the loan), service usage details |
The data is destroyed within 3 months from the loan application date. | |
| Marketing activities |
Provision of information about Coupang Pay and its partners, and their products, benefits, events, advertisements, marketing and promotions Provision of personalized advertisements about the products and services of Coupang Pay or its partners by |
Name, date of birth, gender, address, workplace name, email address, mobile phone number, Connectiong Information(CI), member identification value, local/foreigner status, purchase information and payment information, service application details and usage information (loan eligibility information based on the pre-screening result, product name, loan type, loan execution status, interest rate, credit limit, loan period, loan execution conditions, and other matters related to the loan), Coupang Cash/Coupay Money accumulation/usage/refund information, refund information (refund account information: name, bank name, account number, refund history), access logs, access IP information, device information, transaction details (transaction date, transaction amount, name, phone number, shipping address), and Coupang/Coupang Pay service usage history Information created while using Coupang Pay’s services; information collected from Coupang Pay or a third party based on the consent provided by information subjects |
The data is retained until the withdrawal of consent or the withdrawal from Coupang Pay membership. | |
* The end of commerce contract refers to the day when the electronic financial transaction agreement ends between Coupang Pay and the user.
Personal Information Provided by Third Parties
| Providing Party | Purpose of Provision | Provided Items |
|---|---|---|
| Coupang | Provision of Coupang Cash services | ID(email) |
| (When Coupay services are used for the first time for payment) Coupang Pay payment service sign-up, member identity verification, member information management, confirmation of details of payment authorization and transaction instructions, and customer inquiry response | ID(email), Coupang customer management number | |
| (When Coupay services are used for the first time for payment) Member management | ID (email), Coupang customer management number, information required for identity verification (name, date of birth, gender, mobile phone number, CI, DI, nationality) | |
| (When Coupay services are used for the first time for payment) Detection/prevention of fraudulent use (transactions) and abnormal activities | ID (email), Coupang customer management number, transaction details (transaction date, transaction amount, recipient name, recipient phone number, recipient address), account status | |
| (When conducting identity verification on Coupang) Coupang Pay member confirmation and Coupang Pay member information update | ID (email), Coupang customer management number, information required for identity verification (name, date of birth, gender, mobile phone number, CI, DI, nationality) | |
| (When registering an overseas card on Coupay) Coupang Pay payment service sign-up, customer identity verification, and confirmation of details of payment authorization and transaction instructions | ID (email), Coupang customer management number, order ID | |
| (When registering an overseas card on Coupay) Customer inquiry response | ID (email), Coupang customer management number, order ID, name, phone number | |
| (When registering an overseas card on Coupay) Detection and prevention of fraudulent use (transactions) and abnormal activities | ID (email), Coupang customer management number, phone number, name, date of birth, transaction details (order ID, transaction date, transaction amount, recipient name, recipient phone number, recipient address), access log, access IP information, device information | |
| Confirmation of whether a user is a Coupang member to convert Coupang Cash into partner points | CI | |
| Confirmation of whether a user is a Coupang member to convert partner points into Coupang Cash | Customer management number | |
| Prefilled information when applying for Coupang Wow Card | Customer management number, address | |
| Application of preferential review | Coupang usage history
– number of transactions, product category ratio, amount, ratio of payment methods, and number of each method; Coupay Money usage history – number of transactions, ratio, and amount; PayLater service usage history – usage period and amount * All usage history is aggregated and provided based on the total amount used over the last one-year period, and separate usage history is not provided. |
|
| Provision of gift card services | Masked name, phone number, member management number, gift ID, exchange code, purchased amount | |
| Shinhan Card | Card registration and management, payment processing, consultation, and complaint handling within Coupang Pay services | (Credit information) Card number |
| Lotte Card | Card registration and management, payment processing, consultation, and complaint handling within Coupang Pay services | (Credit information) Card ID, card number |
| Samsung Card | Card registration and management, payment processing, consultation, and complaint handling within Coupang Pay services | (Credit information) Virtual card number, card number |
| Hyundai Card | Card registration and management, payment processing, consultation, and complaint handling within Coupang Pay services | (Personal information) Member ID
(Credit information) Card ID, card number, OTC (virtual card number), card product information |
| NH
Nonghyup Card |
Card registration and management, payment processing, consultation, and complaint handling within Coupang Pay services | (Credit transaction information) Card ID, OTC (virtual card number), masked card number |
| KB
Kookmin Card |
Card registration and management, payment processing, consultation, and complaint handling within Coupang Pay services | (Personal information) Member ID
(Credit information) Card ID (alternative card number), OTC (one-time virtual card number) |
| Point conversion service | Conversion-related information (Connecting Information (CI), remaining points, converted points, date and time of conversion), Pointree viewing | |
| Affiliate service provision and settlement | Connecting Information (CI), normal/cancellation status, slip acquisition date, authorized date and time, authorization number, authorized amount, merchant number, merchant name, pending points, reward processing date, Coupang sales classification, reward service classification code, credit/debit classification, excess slip status, slip number | |
| Coupay automatic registration (limited to applicants) | Application submission number, card ID | |
| Product and service R&D, provision of product and service information, and recommendation of their use | CI, card status(termination status, termination reason), usage limit | |
| Hana Card | Hana Money point conversion service | Connecting Information (CI), Hana Money balance, statement of exchanged points, transaction history information |
| Card registration and management, payment processing, consultation, and complaint handling within Coupang Pay services | (Credit information) OTC (virtual card number), card number (some digits only) (1-6, 13-15), card product information (card product name, cardholder classification, card classification, card image URL) | |
| Citi Card | Card registration and management, payment processing, consultation, and complaint handling within Coupang Pay services | (Credit information) Token number, token validity period, card number (7-12 digits masked), card product information (card name, issuer, credit/debit classification, cardholder classification) |
| Woori Card | Viewing, use, and settlement of Woori WON Honey Money (Moa Points) | CI, Woori WON Honey Money balance, available points, used points, date and time of point use, affiliate transaction serial number |
| Card registration and management, payment processing, consultation, and complaint handling within Coupang Pay services | (Credit Information) Virtual card number (card ID), card number, one-time authorization code (OTC) | |
| Korea Culture Promotion | Coupang Cash conversion | Encrypted Connection Information(CI) |
A Coupang Pay customer may demand the suspension of the processing of personal data or withdraw their consent to the processing of personal data pursuant to Article 37 (Suspension of Processing of Personal Information) of the Personal Information Protection Act.
However, the customer may be restricted from using Coupang Pay services if the processing of their personal data is suspended.
2. Provision and Consignment of Personal Information
Provision of Personal Information
| Recipient | Purpose of Provision | Information provided | Retention and usage period |
|---|---|---|---|
| Credit card companies, including KB Kookmin, BC, Lotte, Samsung, NH Nonghyup, Hyundai, Shinhand, Hana, Woori, Citi | Registration of simple payment service, payment processing, prevention of payment fraud, identification and name verification | Credit card company name, date of birth, Connecting Information (CI), encrypted card information (card number, expiration date, CVC, card pin number), gender, card number ID, business registration number (for business entities) | The data will be securely disposed of after being stored in accordance with the credit card issuance contract. |
| Banks where customers’ bank account is opened, including KB Kookmin, Woori, Shinhan, Industrial of Korea, NH Nonghyup, Kyongnam, Kwangju, Daegu, Busan, Korea Development, Suhyup, National Credit Union Federation of Korea, Korean Federation of Community Credit Cooperatives, Citi, Korea Post, Jeonbuk, Jeju, SC, KEB Hana, Toss, Kakao, K | Payment processing, prevention of payment fraud, identification and name verification for provision of service, checking or redeeming reward points | Bank account(Name, bank name, account number), date of birth | The data will be securely disposed of after being stored in accordance with the bank account issuance contract. |
| Korea Financial Telecommunications & Clearings Institute | Processing of debit transfer, confirmation of withdrawal agreement, registration of debit transfer, notification of withdrawal | Bank account(Name, bank name, account number), mobile phone number, date of birth, Connecting Information (CI) | The data will be securely disposed of after being stored in accordance with the obligations stipulated by the Korea Financial Telecommunications & Clearings Institute. |
| KEB Hana Card, Woori Card, KB Kookmin Card, Korea Culture Promotion Inc | Checking or redeeming partner points (point swaps) | Connecting Information (CI), point swap requested amount, Coupang Cash balance | The data will be securely disposed of upon the member’s withdrawal |
| KB Card | Coupang Wow card issuance and service provision | Connecting Information (CI), address, mobile phone number, payment account, date of birth, gender | The data will be securely disposed of five years after the service term concludes (unless specified otherwise by relevant laws or regulations, in which case, the stipulated period will be followed) |
| Facilitating the seamless provision of affiliated services through customer statistics and analysis, supporting the research and development of products and services, and guiding and soliciting products and services | Connecting Information (CI), date and time of transaction, authorization number, transaction amount | The data will be securely disposed of five years after the service term concludes (unless specified otherwise by relevant laws or regulations, in which case, the stipulated period will be followed) | |
| Execution, maintenance, performance, management and improvement of contracts, inquiry of loan products and related information, determining whether a transaction has been established, provision of the product applied for and relevant services, accident investigation, dispute resolution, complaint handling, identity verification, complying with legal requirements under the Act on Reporting and Using Specified Financial Transaction Information, prevention of fraudulent use, improving and enhancing service quality, and collecting and analyzing statistics | Name, resident registration number, customer identification number (member number) | The data will be securely disposed of five years after the end of the transaction (unless specified otherwise by relevant laws or regulations, in which case, the stipulated period will be followed) | |
| KCP | Enabling offline payments through Coupang Pay | Name, IP address, email, mobile phone number of purchaser, UUID, purchase amount, product name and customer identifier | Information associated with a payment method registered in the easy payment service will be retained until the customer opts out of the service. Payment history will be kept for five years. |
| PG resellers (KCP, KICC, NICE) | Payment gateway service, verification of payment authorization and transaction instruction details, facilitating seamless payment processing, detecting and preventing fraudulent use (transactions) and abnormal acts, responding to customer inquiries, settlement, etc. | Masked card number, card issuer (code), installment information, masked bank account number, bank name (code), Coupang Cash usage/refund amount, Coupay Money usage/refund amount, payment/refund amount, payment/refund processing date and time, order ID | Up to five years following the termination of commercial relationship (If the purpose of using the information is fulfilled before the expiration of such period, the information will be destroyed within 3 months from the date on which the purpose is fulfilled. However, where retention is required under applicable laws and regulations, the information will be retained for the period prescribed by such laws and regulations.) |
| Coupang Corp. | Identifying payment methods and seamlessly processing payments/orders | Coupang ID (email), bank name, part of the bank account number, Credit card company name(type), virtual card number (or masked card number), whether one-touch payment is activated | The data will be securely disposed of upon the member’s withdrawal. |
| Updating Coupang customer information | Coupang ID (email), Coupang customer management number, name, date of birth, gender, mobile carrier, mobile phone number, Connecting Information (CI), Duplication Information (DI), nationality (Korean or other citizens), Wow card issuance status | The data will be stored for 90 days after the member’s withdrawal, and then securely disposed of. | |
| Handling of integrated customer service (CS) tasks | Coupang Pay information required for customer consultations (membership details, usage information, Coupang Cash information, etc.) | The data pertains to customer complaints or dispute resolution and will be securely disposed of after being retained for a period of 3 years. | |
| Provision of information about Coupang Corp. and its partners, and their products, benefits, events, advertisements, marketing and promotions Provision of personalized advertisements about the products and services of Coupang Corp. or its partners by estimating users’ interests and | Member management number, Coupang Pay payment registration information and usage information, Coupang Pay service usage history | The data is retained until the withdrawal of consent or the withdrawal from Coupang membership. |
Coupang Pay entrusts the processing of personal data for seamless processing of personal information. When Coupang Pay entrusts the processing of personal data, it explicitly indicates prohibition of personal data processing for the purpose other than entrustment purposes, technical and administrative protection measures, restrictions on re-entrustment, management and supervision of entrusted entity and compensation for damages in a document such as a contract and oversees and supervises the entrusted entity to make sure that it handles personal data in a secure manner.
| Entrusted entity | Purpose of entrustment | Re-consignee (Purpose of reconsignment) |
|---|---|---|
| Coupang Corp. | Security control and monitoring, customer support, development/operation/maintenance of information processing systems, and accounting/financial processing (i.e., i-Accounting, SAP, financial closing operations, reconciliation tasks, Coupang Cash accounting, tax-related support, tax/accounting training support, treasury management and financing support, treasury reporting and execution support, treasury closing support, support for other related areas, payroll support, internal controls and responses to external institutions) | GSNEOTECH (Consultation System Maintenance) |
| NHN Cloud | Message delivery service | – |
| UBASE | Customer Service | – |
| Transcosmos Korea | Detection of suspicious financial transactions | – |
| RCN Partners | Prevention of fraudulent use and anti-money laundering | – |
| NHN KCP, Nice I&T, Danal, KG Mobilians, Korea Information Communication, NICE Payments, dozn | Authentication of payment methods and processing of payment (bank transfer, credit card, mobile payment, creation and management of virtual account, deposit without bankbook, and other payment methods; verification of account for refund), cash receipt issuance | – |
| Galaxia Moneytree | Payment Gateway Service | HYOSUNG ITX(Customer Service and Refund response), DAOL Credit Information (Information and collection of unpaid fees for small payments) |
| Hecto Financial | Payment Gateway Service | Dream Bear (Service-related Complaints), Q Office (Service related complaint handling and service monitoring), SK Broadband (Customer Service Processing System) |
| Korea Mobile Certification, Korea Credit Bureau, ThinkAT, Inbiznet | Identity verification, ARS authentication for obtaining consent to debit transfer | – |
| Amazon Web Services | Processing of personal data in cloud infrastructure | – |
The following personal information processing tasks have been entrusted to the overseas service provider as below:
Overseas service provider entrusted to provide personal information processing tasks
| Service provider | Country | Timing and method | Details | Task objective | Retention and use period |
|---|---|---|---|---|---|
| CYBERSOURCE INTERNATIONAL | US | Transmit personal information using a secure network when registering overseas cards for payment service and processing payments | Coupang customer management number, order ID, country, overseas credit card number, expiration date, payment history, name | Processing of overseas card payments | The data will be securely disposed of upon termination of the entrustment agreement. |
3. Use and Provision Without User’s Consent
- Relevance to purposes of personal data collection
- Whether further use or provision of personal data is foreseeable given the circumstances where personal data is collected or the personal data processing practices
- Whether the interests of data subjects are infringed upon
- Whether measures to ensure personal data safety, such as pseudonymization or encryption, have been taken
- Provides payment information and payment history to institutions that use our payment services to confirm customers’ Coupang Pay payment history
4. Processing of Pseudonymized Information
When Coupang Pay performs or entrusts pseudonymization of data or provide pseudonymized data to a third party, we will announce it through this privacy policy in accordance with Article 28-2 to 28-7 of the 「Personal Information Protection Act」. Coupang Pay will ensure that it pseudonymizes the minimum number of items of information, separate and manage pseudonymized data to avoid reidentification of individuals and take technical, administrative, and physical protection measures needed.
5. Procedure for and Methods of Destroying Personal Information
Coupang Pay destroys personal data without delay when it becomes unnecessary because the retention period has expired or the purpose of personal data processing has been achieved.
| Retained Data | Retention Period | Relevant Statute |
|---|---|---|
| Personal credit data | 5 years | Credit Information Use and Protection Act |
| Customer due diligence data | 5 years | Act on Reporting and Using Specified Financial Transaction Information |
| Records of computer communication, internet logs, and access point tracking data | 3 months | Protection of Communications Secrets Act |
| Records on electronic financial transactions | 5 years | Electronic Financial Transactions Act |
| Records of handling consumer complaints or disputes | 3 years | Act on Consumer Protection in Electronic Commerce |
| Records of contractions, subscription withdrawals, payments, supply of goods, etc. | 5 years | |
| Records of labeling and advertising | 6 months |
6. Rights and Obligations of Users and Legal Representatives and How to Exercise the Rights
- Go to the Coupang website and click
- “My Coupang” > “My Benefits” > “Coupang Cash/Gift Card” > “Coupang Cash accumulation and usage history”
- “My Coupang” > “My Information” > “Payment Method/Coupay Management” > “Coupay Usage History / Coupay Accumulation Benefits”
- Open the Coupang mobile app and go to
- “My Coupang” > “Coupang Cash Gift Card Partner Points” > “Coupang Cash accumulation and usage history”
- “My Coupang” > “Payment method/Coupay” > “Coupay money/account/card usage history” / “Coupay Money awaiting topping-up”
7. Personal Information Safeguard Measures
Coupang Pay takes technical, administrative, and physical protection measures to prevent personal information from being lost, stolen, leaked, altered or damaged in processing customers’ personal data.
- Technical measures: Real-time monitoring and blocking of hacking attempts and leaks, application of enhanced access control to the personal data processing system, storage of access records and application of forgery prevention, storage of encrypted user passwords and important data, encryption of transmission information
- Administrative measures: Operation of a dedicated organization for personal data protection, regular training for personal data controllers, personal data awareness activities for employees, and regular auditing to check compliance status
- Physical measures: Installation and operation of systems in areas where external access is controlled and establishment and operation of safe access control procedures
8. Secure Processing of Connecting Information
Coupang Pay securely manages users’ Connecting Information (hereinafter “CI”) in accordance with Article 23-5 (Creation and processing of connecting information) and Article 23-6 (Obligation to take safety measures for connecting information) of the Act on Promotion of Information and Communications Network Utilization and Information Protection.
Matters Related to the Processing of Connecting Information, Including Collection
- Coupang Pay may retain CI for the minimum period necessary to verify a user’s identity in accordance with the consent provided for the collection and use of personal (credit) information. For further information, please refer to “1. Personal Information Collected, Purpose of Collection, and Retention Period.”
- Purpose of processing CI: Identify verification for the provision of services offered by Coupang Pay (WOW Card issuance and operations, payment processing, etc.)
- Coupang Pay may provide CI to a third party after obtaining the user’s consent. For further information, please refer to “2. Provision and Consignment of Personal Information.”
Measures to Protect Users’ Rights in Generation and Processing of Connecting Information
- Coupang Pay maintains procedures through which users may request to view information relating to the processing of their CI. For detailed information regarding the methods and procedures for making such requests, please refer to “6. Rights and Obligations of Users and Legal Representatives and How to Exercise the Rights,” specifically the section concerning requests for viewing personal information.
Procedures for Receiving and Handling User Complaints, etc. Related to Connecting Information
- Coupang Pay operates a dedicated channel through which users may submit inquiries, raise complaints or report any damage regarding the generation and processing of CI in connection with their use of services. For further details, please refer to “9. Personal Information Protection Department and Complaint Handling Department.”
Measures to Prevent Damage and Ensure Security of Connecting Information
- Coupang Pay implements the following safeguards to ensure the security of the generation and processing of CI
- Internal management plan and training
– Establish an internal management plan for CI
– Designate a person responsible for CI
– Conduct CI protection training at least once a year - Encryption of storage and transmission
– Use encrypted communication channels when transmitting or receiving CI over internet networks
– Encrypt CI using secure algorithms when storing CI - Separate storage of CI
– Separately store CI and resident registration numbers to prevent their simultaneous disclosure due to unauthorized access or other security incidents - Access control and minimization
– Restrict access to CI to the minimum number of authorized personnel - Security inspection and vulnerability assessment
– Conduct regular vulnerability assessments of systems that process CI
– Perform inspections of CI processing practices at least once a year
– Continuously implement other measures required under applicable laws and regulations to protect CI
- Internal management plan and training
9. Personal Information Protection Department and Complaint Handling Department
| Division | Point of contact | |
|---|---|---|
| Personal Information Protection Department | Fintech Privacy | |
| Department handling personal data-related complaints and concerns | Phone | 1670-9892 |
| help@coupangpay.com | ||
- Personal Information Dispute Mediation Committee 1833-6972 / www.kopico.go.kr
- Personal Information Infringement Report Center (without local number) 118 / privacy.kisa.or.kr
- Supreme Prosecutors’ Office (without local number) 1301 / www.spo.go.kr
- Korea National Police Agency (without local number) 182 / ecrm.police.go.kr
Effective date: July 27, 2026