Coupang Investors Privacy Notice

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Coupang Investors Privacy Notice

1. Personal Information Collected, Purpose of Collection, and Retention Period
2. Provision and Consignment of Personal Information
3. Use and Provision Without User’s Consent
4. Procedure for and Methods of Destroying Personal Information​
5. Rights and Obligations of Users and Legal Representatives and How to Exercise the Rights
6. Personal Information Safeguard Measures
7. Chief Privacy Officer and Customer Support Team

Coupang Corp. (hereinafter referred to as “Coupang”) establishes and discloses the following Privacy Notice to protect users’ personal information in accordance with the Personal Information Protection Act and handle related issues in a quick and seamless manner. Any updates to this Privacy Notice will be posted on our website’s notice board, including the effective date and the details of the revision.

1. Personal Information Collected, Purpose of Collection, and Retention Period

Coupang is not used but for the original purpose of collection, and if the purpose of use is changed, we will take necessary measures such as obtaining separate consent under Article 18 of the Personal Information Protection Act. Coupang processes and retains personal information within the period of retention and use prescribed by the applicable laws or within the time period notified to and agreed to by the users at the time of collecting their personal information. The period of processing and retaining personal information under the applicable laws can be found under 4. Procedure for and Methods of Destroying Personal Information.

Purpose of Collection Information Collected Period of Retention and Use
Providing email subscription service to investors Email Destroyed upon unsubscription from investor email notification service
Providing earnings webcast service Name, company, email Destroyed 90 days after webcast service

2. Provision and Consignment of Personal Information

Coupang provides personal information to third parties only within the scope of consent obtained from the user.

Coupang may provide personal information in accordance with the due process of law, for instance, where there are special provisions in applicable laws such as the Personal Information Protection Act, Act On Promotion Of Information And Communications Network Utilization And Information Protection, Protection Of Communications Secrets Act, Telecommunications Business Act, Act On The Consumer Protection In Electronic Commerce, Framework Act On National Taxes, Credit Information Use And Protection Act or Framework Act On Consumers, Framework Act On Consumers, Act On The Prevention Of Suicide And The Creation Of Culture Of Respect For Life, or a warrant or an official document signed by the head of the organization is presented. In particular, Coupang can provide personal information to related authorities without the consent of the user in the event of an emergency such as a disaster, infectious disease, event or accident that causes imminent threat to life or health, or imminent loss of property.

Coupang consigns the processing of personal information to effectively provide services. In accordance with Article 26 of the Personal Information Protection Act, Coupang stipulates the following details in the consignment contract: prohibition of personal information processing for purposes other than to perform consigned tasks, technical and administrative safeguard measures, restrictions on re-consignment, management and oversight of the consignee, and the liability for damages. Coupang also manages and oversees whether the consignee processes personal information in a secure manner.

The information is transferred for the purpose of providing the service. You will not be able to use the service if you refuse the transfer. If you don’t agree to the transfer, please withdraw your membership or contact our customer service center.
Consignee

(Information Management Officer)

 Country Date and Method Information Transferred Purpose of consignment Period of Retention and Use
Q4 (privacy@q4inc.com) U.S. Transmission over secure network when using the service Email Providing email subscription service to investors Destroyed upon unsubscription from investor email notification service or termination of contract
OpenExchange, Inc
(dpo@openexc.com) 		U.S. Transmission over secure network when using the service Name, company, email Providing earnings webcast service Destroyed 90 days after webcast service or termination of contract

3. Use and Provision Without User’s Consent

Coupang processes and provides personal information only within the scope of consent obtained from the user. However, pursuant to Articles 15(3) and 17(4) of the Personal Information Protection Act, the personal information may be additionally used or provided without the user’s consent. Coupang will take into account the following details when additionally using or providing personal information without the consent of the data subject:
  • Whether it is relevant to the purpose of the original collection
  • Whether the additional use or provision of personal information is predictable in light of the circumstances where personal information was collected or the practice of personal information processing
  • Whether the interests of the user are unjustly infringed
  • Whether necessary security measures such as pseudonymization or encryption have been taken
    • Should the additional use or provision of personal information continue to happen, we will disclose the criteria for deciding the above and assess whether those criteria are being met.

    4. Procedure for and Methods of Destroying Personal Information

    Coupang destroys personal information without delay when the information is rendered unnecessary by the expiration of its retention period or by achieving the purpose of processing. The procedure for and methods of destroying personal information are as follows:

    • Procedure of Destruction : Once the purpose of personal information collection and use has been achieved, the information is separately stored and then destroyed after retaining for a certain period of time in obligation with the internal policies and applicable laws

    • Methods of Destruction : Personal information in electronic form is destroyed through means that will make the data irrecoverable, whereas personal information stored in a hard copy format is destroyed using a shredder.

    However, if it is required by applicable laws to retain personal information even after the expiration of personal information retention period consented by the user or after achieving the purpose of processing, Coupang separately stores and manages to retain the necessary personal information.
    Information Retained Retention Period Statutory Grounds
    Website/app visit history 3 months Protection Of Communications Secrets Act

    5. Rights and Obligations of Users and Legal Representatives and How to Exercise the Rights

    A user’s personal information can be viewed, corrected, deleted, withdrawing of consent or suspension of processing by using the following procedure: Personal information that cannot be directly accessed on the service can be accessible by making a request to the Customer Support and Compliant Handling Team specified under “7. Chief Privacy Officer and Customer Support Team.” The progress (or the results) made on the user’s request will be replied within 10 days. A legal representative or a delegated representative must prove his or her legitimate representative status by submitting a power of attorney and a certificate of family relations, etc.

  • ir.aboutcoupang.com > Resources > Email Alerts > Subscribe To Investor Email Alerts
    • However, withdrawing of consent or deleting or suspending the processing of personal information may be limited in the following cases:
  • Where there are special legal provisions, or it is inevitable to fulfil a legal obligation;
  • Where there is a possibility of causing harm to another person’s life or body or unjustly infringing on another person’s property or interests; or
  • Where the services agreed upon by the customer cannot be provided unless personal information is processed and the user has not clearly stated his/her intention to terminate the contract.

    • Users’ personal information should not be transferred or lent to others, and Coupang is not responsible for any issues caused by such actions. Any act of inflicting damage on the information and dignity of others is punishable by the Personal Information Protection Act and the Act On Promotion Of Information And Communications Network Utilization And Information Protection.

    5.1 Collection, Use and Provision of Behavioral Information and Refusing Consent

    Coupang processes behavioral information in a manner that does not identify individuals, utilizing automatic collection devices such as service cookies. Behavioral information is collected through the IR website operated by Coupang as follows:

    Items Collected Collection Method Purpose of Collection Retention and Use Period
    IP address, visited URL, page title, referrer, website domain, screen resolution, browser/OS information, document download history (file name, URL) Automatically collected upon accessing web pages Identification of B2B visiting companies and statistical analysis for the website Destroyed upon identification of the company or within 14 days of collection

    Coupang entrusts the processing of behavioral information as follows:

    Consignee (Information Management Officer) Country Date & Method Collection Device Name Collection Device Type Personal Information Items Purpose of Consignment Period of Retention and Use
    Lead Forensics Ltd. UK Transmitted automatically via network upon service use Lead Forensics tracking script JavaScript (Web page) IP address, visited URL, page title, referrer, website domain, screen resolution, browser/OS information, document download history (file name, URL) Identification of visiting companies and analysis of visitor statistics Destroyed within 14 days of collection
    * To prevent personal identification, the Company applies filtering rules to exclude sole proprietors and individual businesses from identification, and un-identified information is destroyed without delay within a maximum of 14 days after collection.

    5.2 Matters Concerning the Installation, Operation, and Refusal of Automatic Personal Information Collection Devices

    Coupang uses “cookies” that store and frequently retrieve usage information to understand connection status.

    A cookie is a small amount of information sent by the server used to operate a website to the user’s browser, stored on the user’s computer or mobile device, and automatically transmitted back to the server from the user’s browser when accessing the website.

    Users have the option to accept or decline the installation of cookies. Therefore, users may allow all cookies, confirm each time a cookie is saved, or refuse to save all cookies by adjusting the options in their web browser.

    Web browser

    • Chrome: Click the “⋮” icon in the top-right corner of the browser > New Incognito Window (Shortcut: Ctrl+Shift+N)
    • Edge: Select the “…” icon in the upper-right corner of the web browser > New InPrivate Window (Shortcut: Ctrl+Shift+N)
    • Safari: Top menu > “File” > New Private Window (Shortcut: Command+Shift+N)

      * In addition, major web browsers such as Firefox and Opera also provide functions to delete cookies.
      * Cookie refusal methods may vary depending on the web browser version.

    Mobile browser

    • Chrome: On the mobile browser, tap the “…” icon in the bottom-right corner > New Incognito Tab
    • Edge: Select the “≡” icon in the bottom-right corner of the mobile browser > New InPrivate Tab
    • Safari: Tap the “Tabs” icon in the bottom-right corner of the mobile browser > Privacy tab > Done
    • Samsung Internet: In the mobile browser, tap the “☰” or “three dots” icon in the bottom-right corner > Settings > Sites and Downloads > Site Permissions > Cookies

      * Cookie refusal methods may vary depending on the mobile browser version.

    6. Personal Information Safeguard Measures

    Coupang has technical and administrative safeguard measures in place to ensure that users’ personal information is not stolen, leaked, forged or damaged while processing the information.
    • Technical Safeguards: real-time monitoring and blocking of hacking attempts and data leak, enhanced access control on personal information processing systems, storage of access logs and prevention of their forgery/alteration, at-rest encryption of passwords and critical information, and in-transit encryption of data
    • Administrative Safeguards: Operation of a dedicated privacy team, regular training for personal information handlers, awareness-raising activities for employees, and regular audits for compliance
    • Physical Safeguards: Install and operate the system in an area with controlled access from the outside, and establish and operate secure access control procedures.

    7. Chief Privacy Officer and Customer Support Team

    Coupang designates a Chief Privacy Officer in charge of personal information protection as below to take responsibility for the processing of personal information, and to handle complaints and damage relief from users related to personal information processing.  

    CategoryDescription
    Privacy TeamGlobal Privacy
    Customer Support and Compliant Handling TeamEmailir@coupang.com
    Phone1577-7011

    Effective Date: 10. 15. 2026

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