Coupang Supplier Privacy Notice - Taiwan
In accordance with Taiwan’s Personal Data Protection Act, Coupang Taiwan Co., Ltd. (hereinafter referred to as “we”, “us”, or “our”) discloses this Privacy Notice to the Coupang Supplier (hereinafter referred to as “Supplier” or “you”) to explain how we will collect, process, use, transmit and protect the personal information (data that can identify a specific natural person) provided by the Supplier.
This Privacy Notice applies to the personal information submitted by Supplier in the use of Coupang services, such as the information of the person in charge and contact information. Please note that when the Supplier’s staff provides personal data of other natural persons, you shall guarantee that you have obtained the consent of those natural persons or have other legitimate grounds to provide such information to us.
1. What Personal Information We Collect
1 . 1 Supplier Registration & Login
- When registering, Supplier will need to provide company or business registration name (Chinese and/or English), name of the legal representative, telephone number (contact number of the company’s legal representative), mobile phone number (for receiving registration verification codes), and email address, and set an account and password.
- During the registration stage, Supplier will need to provide its information, including company uniform invoice number, address, bank account information (bankbook cover), company establishment and amendment commercial registration form or, for a sole proprietorship, a copy of the business registration, and information on whether any members or supervisors involved in business dealings have previously been employed by Coupang.
- Supplier can modify basic information and company information and manage store information on the supplier website.
- Supper can reconcile payments and upload invoices on the supplier website.
- We may obtain the name and contact information of the Supplier’s contact person and may keep a record of communication during the service.
- When Supplier uses the supplier website, we will record the website login information and usage behavior.
- When using the Coupang Ads service, Supplier shall log in with the account on the supplier website, and the Supplier’s account information (including supplier name, email address) will be used for identity and account management.
- During the process of using the Coupang Ads service, we will also record the Supplier’s login information and usage behavior.
- Please note that Supplier can freely choose whether to provide all types of personal information according to the purpose of collection (see Article 2), if Supplier chooses not to provide complete and accurate information, the purpose may not be achieved.
2. Why We Collect and How We Use Your Personal Information
We collect, process, and use personal information for the following purposes based on the performance of contractual and legal obligations, or based on similar contractual relationships, or from public channels and generally available sources, or with the consent of the Supplier.
2 . 1 Supplier recruitment
- We will contact potential Supplier by telephone using information obtained through public channels to explore cooperation opportunities (potential Supplier can express their reluctance to accept cooperation contacts on the phone) and send cooperation information to potential Supplier’ email addresses to facilitate the establishment of a contractual relationship.
- The mobile phone number and email address provided by the Supplier will be used as “send verification code”, “business contact” or “benefit notice”.
- We will use Supplier data and transaction data to confirm the identity or identity risk.
- If the Supplier changes their password or similar needs to identify their identity, we will also ask the Supplier to provide information to verify their identity.
- Logistics pickup / return
- We will use the address provided by the Supplier to pick up/return the item and contact the Supplier by phone, email or other means provided by the Supplier’s contact person to confirm the details if necessary. We may also provide the necessary information of the Supplier to the customer for the purpose of performing contract with the customer, fulfilling legal obligations, or ensuring security, and the customer may contact the Supplier directly (for example, in the event of product warranty or repair requests).
- Payment of amounts payable
- We will use the bank account information and invoices provided by the Supplier to make payments to the Supplier in accordance with the agreed payment schedule.
- Logistics pickup / return We will use the address provided by the Seller to pick up/return the item and contact the Seller by phone, email or other means provided by the Seller’s contact to confirm the details if necessary. We may also provide the Seller with necessary information to the customer for the purpose of assisting the Seller in performing its contract with the customer, fulfilling its legal obligations, or ensuring security, and the customer will contact the Seller directly (for example, if the product needs to be recalled in accordance with laws and regulations, Coupang policies, or Seller regulations).
- Invoice issuance We will provide the Seller’s company information and contact person (or responsible person) name and contact information to the e-invoicing platform service provider that cooperates with us and has a separate agreement with the Seller to facilitate us to assist in issuing e-invoices for the Seller.
- We will use your contact information and usage behavior to push or send you recommended marketing information, including our Coupang Ads service, and may select the target audience for marketing campaigns to send or push marketing messages or display related advertisements.
- To maximize market demand satisfaction, we will analyze the order situation of various types of products to assist us in making accurate market decisions.
- We will also arrange survey interviews occasionally and might contact you to ask for your valuable suggestions on our services with your consent.
- To ensure that our services are not abused, we use data to detect fraud or other improper behavior.
- To protect the security of the Supplier’s accounts, we use the Supplier’s data (such as IP addresses) to identify or alert suspicious account login behavior.
- When we are legally obligated to submit data (e.g., criminal investigations in fraud cases) or when we exercise our rights (e.g., contractual dispute proceedings), we may be required to deliver the information provided by the Supplier to necessary third parties (e.g., competent authorities, judicial authorities).
3. Who Will Obtain Your Personal Information and Where
To achieve the purpose of collecting personal information or to comply with legal requirements, we may need to store or provide Supplier data to third parties under specific circumstances. These include:
3 . 1 Affiliated Companies
- As a multinational corporation, Coupang shares numerous technological and human labor resources globally to support each other, providing the highest standards of service through consistent management.
- We store Supplier data in cloud spaces managed by affiliated companies in Korea (and backup in Singapore as required), protecting Supplier data and related systems according to the personal information protection regulations of Taiwan and Korea.
- We strictly limit the personnel of Coupang’s affiliated companies in Korea, the United States and India to access Supplier data only to the minimum extent necessary to support our operations.
- Logistics Service Providers (Taiwan)
- Customer Service (Taiwan: Customer Service Personnel / Japan: Customer Service System)
- Survey (Survey System: Australia)
- When Supplier uses the Coupang Ads service, we may also provide your contact information to the advertising agencies we work with so that they can contact you and provide better advertising services.
4. The Duration of Our Utilization/Retention of Your Personal Information
4 . 1 We will utilize personal information for the entire duration needed to serve the purposes listed in Article 2. Upon the achievement or if these specific purposes cease to exist (for instance, when a potential Supplier expresses no desire to receive cooperation information, terminates the agreement between the two parties, or deletes the Supplier’s account), we will cease utilizing your personal information for such purposes.
4 . 2 Unless one of the following circumstances occurs, we will delete, destroy, or anonymize your personal information in an irreversible manner or render it unidentifiable upon the complete cessation of the specific purposes for which we collected your personal information:
- The statutory period for retention.
- Under reasonable presumption that the deletion of information shall infringe your protectable interests.
- There is legitimate justification to suggest that the information cannot be deleted.
- Your written confirmation not to delete the information.
5. What We Do to Protect the Safety of Your Personal Information
5 . 1 In order to prevent the Supplier data from being stolen, altered, damaged, loss, leaked, or infringed in any other form, we take various management schemes and technical measures to safeguard the security of Supplier information. For instance:
- Conduct periodic internal audits toward information security and set up maintenance plan to ensure the information protection measures effectively function.
- Implement security solutions, such as intrusion prevention systems, to prevent unauthorized external personnels from accessing and using the personal information.
- Keep records of the personal information usage history and establish measures to prevent tampering or alteration of such records.
- Encrypt personal data and any substantial data (such as passwords) during transmission.
- Implement a system that can identify and prevent network intrusion attempts and can be monitored for 24 hours and install antivirus software to prevent computer virus attacks.
- Exclusively granted access to personal information to employees under specific duties and on a need-to-know basis; and
- Conduct periodic privacy and security obligation education training for employees handling personal information.
6. The Rights You Can Exercise and How to Exercise Them
6 . 1 Supplier can operate on the website at all times:
- To modify passwords and basic information.
- To modify company information.
- The right to make an inquiry or access (completed within 15 days of acceptance: Should there be a necessity to extend the period, a written notice stating the reasons may be issued to extend the period by a maximum of 15 days).
- The right to request a copy (completed within 15 days of acceptance; should there be a necessity to extend the period, a written notice stating the reasons may be issued to extend the period by a maximum of 15 days.).
- The right to make a correction or update (completed within 30 days of acceptance: Should there be a necessity to extend the period, a written notice stating the reasons may be issued to extend the period by a maximum of 30 days.).
- The right to suspend the collection, processing or use (completed within 30 days of acceptance: Should there be a necessity to extend the period, a written notice stating the reasons may be issued to extend the period by a maximum of 30 days.).
- The right to delete your personal information (completed within 30 days of acceptance: Should there be a necessity to extend the period, a written notice stating the reasons may be issued to extend the period by a maximum of 30 days.).
7. Further Inquiries
If you have any inquiries regarding this Privacy Notice, please contact us via email at privacy.tw@coupang.com..
8. The Effective Date and Amendment of the Privacy Notice
This version of the Privacy Policy (Version 2.0) came into effect on May 31, 2026. If there are any revisions in the future, they will continue to be updated on the supplier website; or as required by laws and regulations (such as when the purpose is changed), the consent of the parties concerned is also sought.
Last update: 5/31/2026