Coupang Privacy Notice
This Privacy Notice applies to Coupang (eCommerce), Coupang Eats, Coupang Play, Coupang Live Creator, and Coupang Partners. This does not apply to other services provided by Coupang.
Coupang will not use the collected personal information for purpose other than the original intended purpose of collection, and if the purpose of use changes, we will take necessary measures such as obtaining separate consent under Article 18 of the Personal Information Protection Act. Coupang processes and retains personal information within the period of retention of it in accordance with the applicable laws and within the period notified and agreed upon when collecting personal information from users. The period of processing and retaining personal information under the applicable laws can be found under 4. Procedure for and Methods of Destroying Personal Information.
Also, you can find the information about the processing of personal location information relevant to location-based services under “7. Processing of Personal Location Information”.
1. Personal Information Collected, Purpose of Collection, and Retention Period
Coupang collects the minimum amount of personal information necessary from the users. We use the users’ personal information, service visit, search, and usage records to analyze their interests and preferences to provide personalized service and an innovative shopping experience that will let the users receive products when, where and how they want.
Type | Purpose of Collection | Information Collected | Period of Retention and Use |
---|---|---|---|
Required | Membership sign-up, user identification, and member management | User ID (email), name, mobile number, password | Retained for 90 days from the membership withdrawal and then destroyed |
Personalized service | User ID (email), name, mobile number, service use records, age, and gender * | ||
Fraud prevention | User ID (email), name, mobile number, and service use records detected as a fraud, CI | Retained for 6 month from the membership withdrawal and then destroyed | |
Optional | Marketing and promotion of services using Coupang ID | User ID (email), mobile number | Destroyed at the time of membership withdrawal |
Personalized advertisement using demographic traits and estimated interests and tendencies of a user
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Service use records, age, and gender * |
Personalized advertisement blocked when consent is withdrawn
, Destroyed at the time of membership withdrawal |
* This information is processed only for users who have verified their identity after signing up as a member.
Coupang may collect additional personal information (Abbreviation: ‘PI’) after obtaining consent from users to provide various services.
Additional personal information collected separately by the service
Purpose of Collection | Information Collected | Period of Retention and Use | |
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Identity and age verification |
Identity verification |
Retained for 90 days from the membership withdrawal and then destroyed | |
Processing customs duty and customs clearance when purchasing overseas products (“Jikgu”)
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PCCC(Personal Customs Clearance Code) name, mobile number |
Destroying immediately upon the user’s request of deletion or withdrawal of membership
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Processing shipment or reservation of products/services, sending purchase details, customer support and Happy Call service, customs clearance processing
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Name, email, mobile number <Required items to be additionally collected by product/service> – Shipment or service delivery: address – When purchasing products that require customs clearance: PCCC(Personal Customs Clearance Code) – Accommodations: Information of one of the guests (name, email, and mobile number) – Airline ticket reservation: passengers’ information (name, date of birth, gender, and nationality) – Passenger ship ticket reservation: passengers’ information (name, date of birth, gender, phone number, and address) ※ Transferred through the network when a product is purchased |
Retained for 90 days from the membership withdrawal and then destroyed | |
Refund without bankbook | Bank name, account number |
Destroying immediately upon the user’s request of deletion or withdrawal of membership
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Exposure in case of product review provided
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Name or nickname, profile picture |
Destroying immediately when the user deletes it or withdraws membership
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Registration and change of credit card information for automatic regular payment for subscription | Card name, 4 digits after a card number and expiration date |
Destroying immediately when the user deletes it or withdraws membership
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Provision of personalized services according to the age and gender of the child during subscription
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[Required] Gender, date of birth (or estimated date of child delivery) [Optional] Child’s nickname |
Destroying immediately when the user deletes it or withdraws membership
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Sending a gift | Recipient’s name and mobile number |
Destroying at the time of membership withdrawal
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E-gift Card registration | E-gift card number | Retained for 5 years in accordance with the Act on Consumer Protection in Electronic Commerce, etc. and Electronic Financial Transactions Act and then destroyed | |
Cash Receipt request | Mobile number or cash receipt card | Retained for 5 years in accordance with the Act on Consumer Protection in Electronic Commerce, etc. and Electronic Financial Transactions Act and then destroyed | |
Finding the right tire for my car | Car number, name (of owner) |
Destroying after checking the information
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Payment of taxes and utility charges when giving giveaways or gift certificates of KRW 50,000 or more to Coupang Vine members | Name, resident registration number | Retained for 5 years in accordance with the Income Tax Law and then destroyed | |
Exposure on Coupang Live chat screen and user identification | Nickname |
Destroying immediately when the user deletes it or withdraws membership
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Coupang Live event winner confirmation, gift delivery | Name, mobile number, address |
Destroying at the time of completion of gift delivery
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Coupang Play SNL Korea studio audience invitation event winner announcement and invitation event operation | Name, mobile number |
Deleted 30 days after the studio invitation event
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Pay Later Member | Handling credit evaluation and related business (Credit score verification; to provide credit-related financial information; inquire/register personal credit information from/to credit bureau or credit information collection agency) |
Identification information Pay Later usage history |
Destroying at the time of membership withdrawal
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Customer consultation and complaint handling; settlement of service usage fees; customer guide |
Identification information Pay Later usage history Usage history of Coupang-provided services Etc. |
Destroying at the time of membership withdrawal
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Adjustment of available amounts and benefits; prevention of fraud; improve service | Identification information – Name, date of birth, gender, mobile number, DI(Duplicate Information) Pay Later usage history – Date of subscription, payment/outstanding payment status Usage history of Coupang-provided services – Subscription, number of registered delivery address, default delivery address, purchase/cancellation/refund history, review history Etc. – Information on fraudulent transaction, service access history |
Destroying at the time of membership withdrawal
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Identity verification and contact, processing of request for certificate of proof, issuance of debt certificate, confirmation of issuance of certificate of proof
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User ID (email), name, contact information, date of birth, address, outstanding payment information, overdue information |
Destroying when a Pay Later payment debt is discharged or expired
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When a user uses services of Coupang Eats, Coupang Play, Coupang Live Creator, or Coupang Partners, Coupang collects minimal personal information after obtaining consent from the user.
Personal information collected when using Coupang Eats
Purpose of Collection | Information Collected | Period of Retention and Use |
---|---|---|
Food foreign substance report | Name, phone number | Retained for 3 years in accordance with the Act on Consumer Protection in Electronic Commerce, etc. and then destroyed |
Food delivery | Address | Retained for 90 days from the membership withdrawal and then destroyed |
Identity and age verification | Identification information (date of birth) | Retained for 90 days from the membership withdrawal and then destroyed |
Providing and recommending location-based search results or contents, providing and sharing product delivery status, location-based notification and route guidance | Personal location information | Destroyed after storage for 1 year after delivery |
Identity verification when delivering alcoholic beverages | Signature | Destroyed after storage for 1 year after delivery |
Checking and processing takedown objections | Contact information, User ID (email) | Deleted after retaining for 3 months form the date of objection reception |
Personal information collected when using Coupang Play
Purpose of Collection | Information Collected | Period of Retention and Use |
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User identification, showing user profile with the posts (reviews) written by the user, customer consultation and response to complaint | Nickname | Destroyed at the time of membership withdrawal |
Personal information collected when using Coupang Live Creator
Type | Purpose of Collection | Information Collected | Period of Retention and Use |
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Membership sign-up, user identification, and member management | Name, mobile number, email, nickname, affiliated agency and agency name, introduction video, profile picture | Destroyed at the time of membership withdrawal (However , the creator’s information who has not been approved in the review will be stored for 6 months from the date of non-approval for inquiry response and then destroyed) | |
To be exposed to customers and vendors | Email, nickname, profile picture | ||
To check relevant indicators for service improvement | Nationality information, gender | ||
Identification and review of Creator, inquiry response | Social media account |
Purpose of Collection | Information Collected | Period of Retention and Use |
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Commission settlement and payment |
[Individual creator] name, email, mobile number, address, nationality, bank account information (bank name, account holder name, account number), resident registration number or social security number [Private business creator] bank account information (bank name, account holder name, account number) |
Deleted after retaining for 5 years from the date of Creator member withdrawal |
Marketplace sign-up and use, Coupang Live broadcasting |
[Required] Email, phone number, nickname, self-introduction [Optional] Photo, social media account, address |
Destroyed without delay when unsubscribing from Creator service or withdrawal of Live Marketplace membership |
Recruiting interview participants, providing guide and interviewing Creators on their experience | Name, mobile number, email, nickname | Destroyed upon withdrawal of consent for registration of interview participation |
Compensation for participation in the interview | User ID | Destroyed upon withdrawal of consent for registration of interview participation |
Personal information collected when using Coupang Partners
Purpose of Collection | Information Collected | Period of Retention and Use |
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Membership sign-up, user identification, and member management | Name, email, phone number | Destroyed at the time of membership withdrawal (However, the partner’s information required for settlement will be destroyed after storing for 6 months from the date of the final settlement attempt or the date of the first settlement process.) |
Preventing fraudulent activities | User ID, name, email, phone number, and fraud activity and sanctions records | Retained for one year from the membership withdrawal and then destroyed |
Purpose of Collection | Information Collected | Period of Retention and Use |
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Bank account validation and payment | bank account information (bank name, account holder name, account number), copy of bankbook | Retained for 5 years in accordance with the Framework Act on National Taxes, Corporate Tax Act , and Value-Added Tax Act and then destroyed. |
Income tax filing | Resident registration number | Retained for 5 years in accordance with the Framework Act on National Taxes, Corporate Tax Act, and Value-Added Tax Act and then destroyed. |
2. Provision and Consignment of Personal Information
Coupang provides personal information to third parties only within the scope of consent obtained from the user.
The provision of personal information to third parties(Domestic)
Recipient | Purpose of Provision | Information Provided | Period of Retention and Use |
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Merchandise Sales and Delivery Providers – List | Processing shipping or reservation of products/services, sending purchase details, customer service and Happy Call service , customs clearance processing |
Name, email, mobile number <Required items to be additionally collected by product/service> – Shipping or service delivery: address – Cross-border shipping: Personal Customs Clearance Code (PCCC) – Accommodations: information of one of the guests (name, email, and mobile number) – Airline ticket reservation: passengers’ information (name, date of birth, gender, and nationality) – Passenger ship ticket reservation: passengers’ information (name, date of birth, gender, phone number, and address) * Transferred via network at the time of purchase |
Destroyed upon achieving the purpose |
Event giveaway delivery provider(Nongshim, Kwang Dong Pharmaceutical, Ildong Foodis) | Gift Delivery | Name, mobile number, (when gift is delivered) address | |
Coupang Fulfillment Services | (Rocket Growth) Distribution and Shipment | Name, mobile phone number, address | |
Apple Korea | AppleCare+ purchase, buyer identification, provide support for the product under warranty, hardware warranty | Name, Email, device serial number | |
Lotte Insurance | Purchasing of insurance products, purchaser identity verification, provision of service and hardware warranty during insurance policy period. | Name, email, mobile number, User ID, order number, date of purchasing device and insurance product, device information (product line, purchase price, manufacturer, product name and serial number) | |
Supplier or seller contracted with Creator | ‘Creator member’ product shipment, (In case of promotion events) Confirmation of winners, gift delivery | Name, contact information (mobile number or phone number), address | |
Assurant Korea | Confirmation of smartphone purchase and providing reward programs | Order Number | |
Counseling on the FTI(Forward Trade-in) program, informing customers about the program and promoting. | Name, mobile phone number, device purchase date, device information (model, capacity), installment period,order Number | Destroyed within 180 days of the program’s installment expiration date | |
Brand membership providers(L’Oréal Korea) | Brand membership application, customer management points accumulation, customer consultation | Encrypted customer management number, order number, brand application and cancellation status, purchase and cancellation history of the requested brand product (payment date, product name, quantity and price) | Destroyed upon withdrawal from My Beauty Shop integrated membership |
KB Card | Purpose of prioritization | Coupang usage – Number, product category ratio, amount), payment method ratio and number Coupay Money usage – number, ratio, amount) Later payment service usage – Duration, amount * All usage data is statistically analyzed based on the total amount spent within the past year, and individual usage data is not available. | Retained for up to 5 years after the termination of the commercial transaction relation (however, if a different period is specified in the relevant laws and regulations, it shall be subject to such period) |
Customer statistics and analysis, product and service research and development, and product/service information and solicitation | CI, Purchase history(Product Group, Item Name, Quantity) | ||
National Tax Service | Provide quarterly breakdown of online liquor orders | Name, address, and order information | Retention period in accordance with the public notice from the National Tax Service |
Payment of taxes and public utilities’ charges for ‘Coupang Vine’ program | Name, resident registration number | Destroyed upon achieving the purpose | |
Coupang Pay Corp. | Provision of Coupang Cash service | User ID (email) | Retained for 5 years in accordance with the Act on Consumer Protection in Electronic Commerce, etc. and then destroyed |
Subscription to Coupang Pay’s payment service, identity verification, member information management, verification of the authority to process payment requests and transaction requests, and response to customer inquiries | User ID (email) and Coupang customer management number | Retained for up to 5 years after the termination of the commercial transaction relation (if the purpose for which the information was used is achieved before that period, the information shall be destroyed within 3 months from the achievement) | |
Member management | User ID (email), Coupang customer management number, and information for user verification (name, date of birth, gender, mobile phone number, CI, DI, Korean/non-Korean information) | ||
Detection and prevention of fraudulent use (transactions) and anomalies | User ID (email), Coupang customer management number, transaction information (transaction date, transaction amount, recipient’s name, recipient’s phone number, shipping address), and account status | ||
Verification of Coupang Pay membership and updating member information | User ID (email), Coupang customer management number, and information for identity verification (name, date of birth, gender, mobile phone number, CI, DI, Korean/non-Korean information) | Destroyed after updating membership information However, information for identity verification shall not be provided if you are not a Coupang Pay member. | |
(When registering an overseas issued card) Subscription to Coupang Pay’s payment service, identity verification, and verification of the authority to process payment requests and transaction requests | User ID (email), Coupang customer management number, and order number | Retained for up to 5 years after the termination of the commercial transaction relation (if the purpose for which the information was used is achieved before that period, the information shall be destroyed within 3 months from the achievement) | |
(When registering an overseas issued card) Response to customer inquiries | User ID (email), Coupang customer management number, order number, name, and phone number | ||
(When registering an overseas issued card)Detection and prevention of fraudulent use (transactions) and anomalies | User ID (email), Coupang customer management number, phone number, name, date of birth, order information (order number, transaction date, transaction amount, recipient’s name, recipient’s phone number, and shipping address), access log, client IP address, and device information | ||
Verification of Coupang membership to convert Coupang Cash into reward points of an affiliate company | CI | Retained during the duration of using the service (However, if retention is required by the provisions of relevant laws and regulations, the information shall be retained accordingly.) | |
Verification of Coupang membership to convert reward points of an affiliate company into Coupang Cash | Coupang customer management number | ||
Purpose of Prefill when applying for a Coupang Wow Card | Coupang customer management number, address | Destroy immediately after card application completion | |
Purpose of prioritization | Coupang usage – Number, product category ratio, amount), payment method ratio and number Coupay Money usage – number, ratio, amount) Later payment service usage – Duration, amount * All usage data is statistically analyzed based on the total amount spent within the past year, and individual usage data is not available. |
Deliver information to KB card and delete | |
Provide Giftcard service | Name, mobile number, customer management number, purchased amounts | Destroyed after 1 year or 5 years after withdrawal (5 years for payments of KRW10,000 or more, based on the date of payment) | |
Korea Credit Bureau | Verification of credit score and credit information history of ‘Pay Later’ members; credit assessment; to develop credit-related model and use for (statistical) analysis; verification of statistics to provide customized service; to be used by credit bureau (to register overdue payment information, etc.); to maintain or manage the current contract and the ones signed before | Name, date of birth, gender, mobile number, duplicate information (DI), date of sign-up, Pay Later service use history (payment amount and overdue payment status) | Retained for 3 years in accordance with the Credit Information Use And Protection Act and then destroyed |
Korea Customs Service | Verification of PCCC | 1. If buyer is the recipient of the product: Name, mobile phone number 2. If buyer is not the recipient of the product: Name, mobile phone number, PCCC | Deleted after verifying PCCC |
(US Jikgu)Customs clearance | Order number, buyer and product recipient names, product recipient mobile phone number, product recipient postal code, product recipient PCCC, product information, invoice number | Deleted after retaining for period specified by Article 289 of the Enforcement Decree of the Customs Act |
- Merchandise sales and delivery providers(Overseas) : Transmission over secure network when personal information is required for business purpose
The provision of personal information to third parties(International)
Recipient | Country | Date and Method | Information Transferred | Purpose of consignment | Period of Retention and Use |
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Merchandise Sales and Delivery Providers – List | List | Transmission over secure network at the time of purchase |
Name, email, mobile number <Required items to be additionally collected by product/service> – Shipping or service delivery: address – Cross-border shipping: Personal Customs Clearance Code (PCCC) – Accommodations: information of one of the guests (name, email, and mobile number) – Airline ticket reservation: passengers’ information (name, date of birth, gender, and nationality) – Passenger ship ticket reservation: passengers’ information (name, date of birth, gender, phone number, and address) | Processing shipping or reservation of products/services, sending purchase details, customer service and Happy Call service , customs clearance processing | Destroyed upon achieving the purpose |
* The above is a provision under section 28-8(1) of PIPA (consent of the data subject).
* Notice on de-identified information
Coupang applies technical protection measures to ensure information that can identify a data subject will not be provided in any format.
* If you opt out of the provision, you will not be able to use the service. If you want to opt out of the provision, please withdraw your membership or contact the customer center.
The consignment of ‘PI’ to third parties(Domestic)
Consignee | Purpose of Consignment |
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KSJOB, Trans Cosmos Korea Inc., U-BASE, Hyosung ITX |
Customer Support Service
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Korea Mobile Certification Inc., NHN KCP Corp. | Identity verification |
Hanjin Express, Cheonil Cargo Transportation, Lotte Global Logistics, Coupang Logistics Services, Ltd., Independent delivery partners (Coupang Flex), CJ Logistics, LX Pantos, SDS, ACI(Post office) | Delivery of Goods |
SK Magic Co., Samsung Electronics Co., Ltd., Hauser Inc., Nexen, LG Electronics Co., Ltd. | Delivery or installation of event Goods |
Webspread, CHAI Communication, Jellablue |
Announcement of Winners on Events and Delivery of Prizes
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Goodsflow | Shipment tracking |
NICE D&R | Finding the right tire for my car |
LG Uplus, KT Corporation, SK Broadband | “Safety Number” (one-time virtual phone number) service |
Coupang Fulfillment Services |
Fulfillment Center related Works, Coupang Eats Mart delivery(Reconsignment: Saeng-gagdaelo Brother)
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LG Uplus, KT, Kakao Corp., NHN Cloud, LGCNS | Message delivery service |
Metanet Global Corp. , Unipost | Handling of tax and utility bill |
Amazon Web Services Inc. | Data storage |
GS Neotek |
Customer Support system maintenance
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NICE AMC |
Informing the amount of paid and unpaid charges Debt collection and other related works |
Coupang Pay Corp. |
Pay Later services system development and maintenance Payment processing , account verification and payment fraud prevention Issuing cash receipts Fraud operations support |
Coupang Eats Service, Ltd. | Processing order delivery on Coupang Eats and responding to inquiries Responding to inquiries on Coupang Eats Mart Detection of and response to fraudulent activities by Coupang Eats and Coupang Eats Mart Customers * Reconsignment – Coupang Eats CS: KSJOB, Trans Cosmos Korea, LB Ucess, MetaM – Coupang Eats delivery: Eats Delivery Partner(Deliveryman) – Reclaim a returns: Kakao Mobility |
CPLB Corp. | Fraud operations support |
* If you have questions about Coupang affiliates, please contact the customer handling team under “8. CPO and Customer Support Team”.
* Notice on de-identified information
Coupang applies technical protection measures to ensure information that can identify a data subject will not be provided in any format.
The consignment of ‘PI’ to third parties(International)
Consignee
(Information Management Officer) |
Country | Date and Method | Information Transferred | Purpose of consignment | Period of Retention and Use |
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Coupang Global LLC* | U.S. | Transmission over secure network when personal information is required for business purpose | Personal information collected and used when using the service | System Development and maintenance | Destroyed upon termination of consignment contract |
Coupang Asia Holdings Pte. Ltd.* | Singapore | ||||
Genesys (GSN:yakida96@gsnict.com) | Japan | Call transcripts, phone/mobile numbers of incoming calls | To use call system for customer center operation | ||
Zendesk (support@zendesk.com) | Japan | Name, email, phone/mobile number, customer management number | To use consultation management system for customer center operation | ||
MaestroQA (privacy@maestroqa.com) | U.S. | Recording file, customer management number, order number, Customer support records | Customer service quality management | ||
Qualtrics (privacy@qualtrics.com) | Australia | Personal information collected and used when applying for participation in Coupang Research (interviews, surveys) and conducting the research | To manage Coupang Research (interviews, surveys) and the panels and to conduct research and analyze the results | ||
Amazon Web Services (aws-korea-privacy@amazon.com) | Singapore | Transmission over a secure network when backing up | Data for system recovery | Remote backup for providing reliable service in case of disaster | |
U.S. | Transmission over a secure network when necessary for business purposes | Information necessary to provide and analyse personalised services (such as service usage history) | Providing personalisation | ||
U.S. | Transmission over a secure network when sending emails | Email dispatch | |||
U.S. | Transmission over a secure network when ordering Jikgu products | Order number, Personal Customs Clearance Code (PCCC), address, name, mobile phone number | Data processing and storage for Jikgu services |
* The above is under section 28-8(1)(iii) of PIPA (Overseas processing consignment and storage to perform the contract).
* If you have questions about Coupang affiliates, please contact the customer handling team under “8. CPO and privacy protection owner”.
* Notice on de-identified information
Coupang applies technical protection measures to ensure information that can identify a data subject will not be provided in any format.
Internally generated numbers (e.g., memberSRL, Order number, Invoice number, PCID) that cannot identify an data subject by themselves may be transferred to China’s Coupang (Shanghai) Co., LTD, and/or Coupang (Beijing) Co., Ltd over a secure network for limited system development and maintenance purposes. The transferred information is immediately deleted after the business purposes are fulfilled.
3. Use and Provision Without User’s Consent
4. Procedure for and Methods of Destroying Personal Information
Coupang destroys personal information when the information is rendered unnecessary by the expiration of its retention period or by achieving the purpose of processing. However, in accordance with the internal policy pursuant to Article 15(1)6 of the Personal Information Protection Act, the records of actions taken against fraudulent activities are separately stored and then destroyed after retaining for 5 years.
Procedure of Destruction : Once the purpose of personal information collection and use has been achieved, the information is separately stored and then destroyed after retaining for a certain period of time in obligation with the internal policies and applicable laws
Methods of Destruction : Personal information in electronic form is destroyed through means that will make the data irrecoverable, whereas personal information stored in a hard copy format is destroyed using a shredder.
However, if it is required by applicable laws to retain personal information even after the expiration of personal information retention period consented by the user or after achieving the purpose of processing, Coupang separately stores and manages to retain the necessary personal information.
Information Retained | Retention Period | Statutory Grounds |
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Records of settlement and supplying goods, etc. | 5 years | Act On the Consumer Protection In Electronic Commerce |
Records of contract or subscription withdrawal, etc. | 5 years | |
Records of customer complaints or settlement of disputes | 3 years | |
Records of indication or advertisement | 6 months | |
Records of electronic financial transactions | 5 years | Electronic Financial Transactions Act |
Data of confirmation on collection, use and provision of location information of location data subject | 6 months | Act on the Protection and Use of Location Information |
Website/app visit history | 3 months | Protection Of Communications Secrets Act |
Information for the payment of taxes and public utilities’ charge | 5 years | Income Tax Law |
Records on the collection, processing, and use of credit information | 3 years | Act on the Use and Protection of Credit Information |
Personal credit information | 5 years | Act on the Use and Protection of Credit Information |
5. Rights and Obligations of Users and Legal Representatives and How to Exercise the Rights
- Coupang web: “마이쿠팡” (My Coupang) > “My 정보” (My Information) > “개인정보 확인 수정” (View/Update Personal Information)
- Coupang app: “마이쿠팡” (My Coupang) > “내정보 관리” (Manage My Information) > “회원정보 수정” (Update Member Information)
- Coupang Eats app: – “My 이츠” (My Eats) > “주소관리” (Manage Addresses), “결제관리” (Manage Payment)
- Coupang Play app: – “프로필” (Profile) > “설정” (Settings) > “계정 설정” (Account Settings)
User ID and password should not be transferred or lent to others, and Coupang is not responsible for any issues caused by such actions. Any act of inflicting damage on the information and dignity of others is punishable by the Personal Information Protection Act and the Act On Promotion Of Information And Communications Network Utilization And Information Protection.
5.1 Collection, Use and Provision of Behavioral Information and Refusing Consent
Coupang uses user’s service use records thru online to better understand our users in order to avoid meaningless and unnecessary advertisement exposure and increase the exposure of informative advertisements reflecting interest of users to products. However, Coupang does not use behavioral information classified as sensitive such as race, religion, sexual orientation, and medical history information for the Personalized advertisement.
Coupang disclosure on the contents of Coupang Personalized advertisements to assure users’ rights in accordance with the Guidelines for Personal Information Protection of Online Personalized advertisements.
The Coupang Personalized Advertisement
1) Behavioral information collected and used
Information Collected | Service use records |
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Method of Collection | Automatically collected when users visit a website or run an app |
Purpose of collection | To provide personalized advertisements based on user interests, preferences and tendencies |
Period of Retention and Use | Behavior information used for online Personalized advertisements is stored for up to one year and then destroyed. |
How to Exercise User Control | Web browser
Mobile
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User Damage Relief | If you have any questions or complaints regarding our personalized advertisement policy, please contact us and we will be happy to help. Coupang Customer Center ( Tel: 1577-7011, Email : help@coupang.com ) |
2) Behavioral Information Provided to Third Parties
Recipient | Appier, Cauly, Criteo, Meta, Buzzvil, Cashslide, Google, Kakao, Branch |
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Information Provided | Service use records |
Purpose of Use by the Recipient | Providing personalized advertisements based |
5.2 Installation of an Applications Automatically Collecting PI and its Operation, and Refusing Consent
Coupang uses “cookies” that constantly store and load usage data to provide personalized services to our users. When a user accesses a website, the server reads the cookies stored in the user’s device to maintain the user’s environmental configurations and provide personalized services.
Purpose of using cookies
When a user accesses a website, cookies let them access according to their own settings and use it easily. They are also used to provide optimized or Personalized advertisement through browsing history and use tendencies.
Blocking cookies
Web browser
- Chrome: Web browser settings > Privacy and security > Clear browsing data
- Edge: Web browser settings > Cookies and site permissions > Manage and delete cookies and site data
- Safari: Preferences > “Prevent cross-site tracking” and “Block all cookies”.
* Other major internet web browsers such as Firefox and Opera also offer cookie deletion features.
* Depending on the version of web browser, the way to refuse cookie collection may differ.
Mobile
- Android: Settings > Security & privacy > Privacy > Other privacy settings > Ads > Reset or delete ad IDs
- iOS: Settings > Privacy & Security > Tracking > Do Not Allow App Tracking
* Menu and methods may vary depending on mobile OS version.
6. Personal Information Safeguard Measures
- Technical Safeguards: real-time monitoring and blocking of hacking attempts and data leak, enhanced access control on personal information processing systems, storage of access logs and prevention of their forgery/alteration, at-rest encryption of passwords and critical information, and in-transit encryption of data
- Administrative Safeguards: Operation of a dedicated privacy team, regular training for PI handlers, awareness-raising activities toward employees, and regular inspection for compliance
- Physical Safeguards: Install and operate the system in an area with controlled access from the outside, and establish and operate secure access control procedures.
7. Processing of personal location information
The purpose of processing and retention period of personal location information
Coupang Eats Service may retain personal location information for the minimum necessary period to achieve the purpose of use if necessary to provide location-based services in accordance with ‘Article 8 of Terms and Conditions of Location-based Services.’
Data of confirmation on collection, use, and provision of personal information and personal location information
- When the purpose of processing personal location information is achieved, such as the achievement of the purpose of collection and use of users’ location information or withdrawal of membership, the information is safely destroyed so that it cannot be irrecoverable or reproducible. If there is a justifiable reason, such as data to be retained in accordance with other laws, it shall be followed.
- Data of confirmation on collection, use, and provision of users’ location information is retained in the location information system for 6 months in accordance with Article 16 (2) of the Location Information Act.
Provision of personal location information to third parties and its notification
Rights and obligations of guardians for children under the age of 8, etc. and How to Exercise the Rights
In accordance with Article 26 (1) of the Location Information Act, if the person in charge of protection agrees to the use or provision of personal location information for the protection of the life or body of any of the following users, it shall be deemed that the user themselves consents thereto.
The person in charge of protection who wants to exercise the right must submit to the company a document and the certificate of family relations, etc. certifying that he or she has an equivalent right of whom protected in accordance with terms and conditions of location based service.
- Child under the age of 8
- Adult ward
- Persons with mental disabilities under Article 2(2)-2 of the Act on Welfare of Persons with Disabilities, who are severely disabled under Article 2-2 of the Act on the Employment Promotion and Vocational Rehabilitation of the Persons with Disabilities (Limited to those who are registered as persons with disabilities according to Article 32 of the Act on Welfare of Persons with Disabilities)
The chief privacy officer (CPO) in the ‘8. the chief privacy officer and the department handling privacy complaints’ also holds the position of the chief location information manager. For other details related to the processing of personal location information, please refer to ‘Coupang Eats Service – Terms and Conditions of Location-based Services’
8. Chief Privacy Officer and Customer Support Team
Coupang designates a Chief Privacy Officer in charge of personal information protection as below to take responsibility for the processing of personal information, and to handle complaints and damage relief from users related to personal information processing.
Category | Description | ||
---|---|---|---|
Privacy Team | Privacy Compliance | ||
Customer Support and Compliant Handling Team |
Coupang(Live Creator) CS | Contact | 1577-7011 |
help@coupang.com | |||
Coupang Web | 1:1 live chat | ||
Coupang App | Customer Center > Contact Us | ||
Coupang Eats CS | Contact | 1670-9827 | |
eatshelp@coupang.com | |||
Coupang Eats App | My Eats > Customer Support | ||
Coupang Play CS | Contact | 1600-9800 | |
Coupang Partners CS | partners@coupang.com |
Effective Date: 6. 28. 2024