Seller Privacy Notice

1. Personal Information Collected, Purpose of Collection, and Retention Period

2. Provision and Consignment of Personal Information

3. Use and Provision Without Seller’s Consent

4. Procedure for and Methods of Destroying Personal Information

5. Rights and Obligations of Seller and Legal Representatives and How to Exercise the Rights

6. Personal Information Safeguard Measures

7. Chief Privacy Officer and Customer Support Team

Coupang Corp. (hereinafter referred to as “Coupang”) establishes and discloses the following Privacy Notice to protect sellers’ personal information in accordance with the Personal Information Protection Act and handle related issues in a quick and seamless manner. Any updates to this Privacy Notice will be posted on our website’s notice board, including the effective date and the details of the revision. .

This Privacy Notice applies to Coupang Sellers (Seller Center “Wing”, Marketplace, Global Seller, Coupang Live, Coupang Ads, Coupang Travel), Coupang Eats Store (Coupang Eats Portal, Coupang Eats Ads), and Coupang ads center. This does not apply to other services provided by Coupang.

1. Personal Information Collected, Purpose of Collection, and Retention Period

Coupang is not used but for the original purpose of collection, and if the purpose of use is changed, we will take necessary measures such as obtaining separate consent under Article 18 of the Personal Information Protection Act. Coupang processes and retains personal information within the period of retention prescribed by the applicable laws or within the time period notified to and agreed to by the seller at the time of collecting the personal information. The period of processing and retaining personal information under the applicable laws can be found under 4. Procedure for and Methods of Destroying Personal Information.

Coupang collects a minimum amount of personal information in order to sign up for membership or use of the service of the seller.

Type	Purpose of Collection	Information Collected	Period of Retention and Use
Required	Seller membership sign-up, user (person in charge) identification, and member management	User ID, name, email, mobile number, password	Destroy without delay if consent is withdrawn or membership is withdrawn
	‘Travel Seller’ membership sign-up, user (person in charge) identification, and member management	User ID, name, email, mobile number, password, bank account information (account holder’s name, bank name, account number), copy of the bankbook	Destroy without delay if consent is withdrawn or membership is withdrawn (Note: If the seller onboarding has been rejected after sign-up, the information will be stored for 90 days from the date of the rejection and then destroyed.)
	Identification and management of ‘Global Sellers’	Marketplace User ID(email), name, Contact information, contract information evidence, identification (copy of ID cards including passports and the expiration date), account information	Destroy without delay if consent is withdrawn or membership is withdrawn (Note. if the member registration is not completed, the information will be stored for 180 days from the date of collection for inquiry response and then destroyed.)
	Fraud prevention	User ID, email, mobile number and activity history detected as a fraud	Retained for 1 year after the termination of the contract of use and then destroyed
Optional	Marketing and promotional advertising of the services available with seller account	Email, mobile number	Destroy without delay if consent is withdrawn or membership is withdrawn

Coupang may collect additional personal information(Abbreviation: ‘PI’) after obtaining consent from sellers to provide various services.

Purpose of Collection	Information Collected	Period of Retention and Use
Seller onboarding screening	Bank account information (account holder’s name, bank name, account number), copy of the bankbook	If the seller onboarding process has not completed, the information will be stored for 90 days from the date of the last document submission or the onboarding rejection for inquiry response and then destroyed
Issuing an account for person in charge and supporting/handling work	Name, mobile number, phone number, email, user ID, password, job title/position	Destroyed upon the termination of the contract of use
Settlement and tax invoice issuance, provision of payment services	Bank account information (bank name, account holder name, account number), copy of bankbook	Destroyed upon the termination of the contract of use
Address book and shipping information management	Phone number, address, country name (for overseas shipping destination)	Destroyed upon the termination of the contract of use
Use of Milkrun service	User ID	Destroyed upon the termination of the contract of use
Communication for replying the results of handling ethical management report	Name, email, phone number	Destroyed upon achieving the purpose
Settlement processing for transfer after closing of business	Certificate of closure of business, seal certificate of transferee, copy of bankbook, copy of ID card (name, resident registration number or driver’s license number), bank account number, address	Retained for 10 years in accordance with the Framework Act On National Taxes and then destroyed
Application for Jet Delivery	Email, phone number	Destroyed upon the termination of the contract of use
Operation of Coupang Travel WoW membership service and communication	Name, contact information (mobile number, phone number), email	Destroyed when refused to extend the contract
‘Coupang Live’ broadcasting account registration and broadcasting	[Required] Name, email, phone number, nick name, profile picture [Optional] Self-introduction, Social media account	Destroyed upon the termination of the contract of use
“Coupang Live” application and result notification	Email	Destroyed upon result notification
‘Coupang Live’ seller experience interview and providing reward	User ID, name, email, mobile number	Destroyed upon withdrawal of consent for registration of interview participation
‘Coupang Live’ Studio reservation and overall communication	User ID, name, email, mobile number	Destroyed within 1 month from the date of application
etc	Advertising of seller’s products, onboarding, partnership consultation/consulting, and overall communication	Name, email, mobile number	Destroyed within 3 months after the end of consultation/consulting
Training and overall communication	User ID, name, email, mobile number	Destroyed within 3 months after the end of training
Handling request for a live webinar	Name, email, mobile number	Destroyed within 3 months after the end of training
Providing guide documents	User ID	Destroyed upon achieving the purpose
Receiving and processing live chat consultation requests	[Required] Name, email [Optional] Phone number	Destroyed after storage for 3 years

The information collected when signing up for Coupang Eats Store and Coupang ads center can be found below:

Type	Purpose of Collection	Information Collected	Period of Retention and Use
Required	Membership sign-up, user (person in charge) identification, and member management	User ID, name, email, mobile number, password	Destroyed upon the termination of the contract of use (Note. If the member registration is not completed, the information will be stored for 180 days from the date of collection for inquiry response and then destroyed.)
Issuance of tax invoices and provision of payment services	Bank account information (bank name, account holder name, account number), date of birth
Optional	Management of store information	(Store manager’s) Name, mobile number	Destroyed upon the termination of the contract of use
Bank account information confirmation	Copy of bankbook
Marketing and promotional advertising of the services available with seller account	Name, email, mobile number

Type	Purpose of Collection	Information Collected	Retention Period
Required	Advertising agency’s sign-up and user (person in charge) identification	User ID (email), name, mobile number, password	Destroyed upon the termination of the contract of use
Connection between advertising agency and sellers	User ID (email), name
Fraud prevention	User ID (email), Fraudulent activity records	Retained for 1 year after the termination of the contract of use and then destroyed

Coupang does not collect and store cookies, which are automatically generated while using this service, for the purpose of processing the personal information.

2. Provision and Consignment of Personal Information

Coupang provides personal information to third parties only within the scope of consent obtained from the seller.

Coupang may provide personal information in accordance with the due process of law, for instance, where there are special provisions in applicable laws such as the Personal Information Protection Act, Act On Promotion Of Information And Communications Network Utilization And Information Protection, Protection Of Communications Secrets Act, Telecommunications Business Act, Act On The Consumer Protection In Electronic Commerce, Framework Act On National Taxes, Credit Information Use And Protection Act, or a warrant or an official document signed by the head of the organization is presented. In particular, Coupang can provide personal information to related authorities without the consent of the seller in the event of an emergency such as a disaster, infectious disease, event or accident that causes imminent threat to life or health, or imminent loss of property.

Recipient	Purpose of Provision	Information Provided	Period of Retention and Use
Hanjin	All tasks for Hanjin One Click service partnership	Name, email, mobile number, address	Destroyed upon termination of the partnership agreement
Coupang Pay Corp.	Compliance with anti-money laundering regulations such as customer verification and suspicious transaction reporting under the Act on Reporting and Use of Certain Financial Transaction Information	Name, email, phone number, address, bank account information (bank name, account holder name, account number)	Destroyed after retaining for 5 years from the date the last financial transaction was terminated
Provide Seller Wallet services. Identity verification. Managing members. Responding to inquiries. Providing various services through analyzing Seller Wallet subscribers(Application guidance and complaint response, etc.) Fulfillment of obligations under the enforcement decree of the act on reporting and use of certain financial transaction information.	Vendor ID, name, date of birth, foreign status, email address, contact information, account number, encrypted card number, masked card number, settlement information (settlement items and amounts, settlement bond information), merchant information (closed business information, fraudulent business status), seller classification, and (if you are an overseas seller) overseas seller registration information, penalty information, product registration information, Wing usage history(Login history, etc.), representative information (name, English name, address, phone number, email, ID), contact information (name, contact), information required for customer verification (name, gender, date of birth, nationality, address, contact, CI/DI, etc.), and transaction history information.	Up to 5 years after the end of the commercial relationship (if the purpose of using the information is fulfilled, it will be destroyed within 3 months from the time it is fulfilled). However, if we are obliged to retain the information pursuant to the ENFORCEMENT DECREE OF THE ACT ON REPORTING AND USE OF CERTAIN FINANCIAL TRANSACTION INFORMATION, retain it for that period.
Analyze information for product development, marketing purposes, and advertising and marketing engagement opportunities	Seller information (name, phone number, email, address, business classification, subscription/unsubscription information), sales information (history, amount, items, shipping information, inventory information), refund information (amount, item, history), settlement information (amount, item, history), marketing/CS activity information, fraud history, and seller score.	Until terminated from using SellerWallet
Coupang Financial Corp.	Analyze information for product development, marketing purposes, and advertising and marketing engagement opportunities	Seller information (name, phone number, email, address, business classification, subscription/unsubscription information), sales information (history, amount, items, shipping information, inventory information), refund information (amount, item, history), settlement information (amount, item, history), marketing/CS activity information, fraud history, and seller score.	Until terminated from using SellerWallet

Coupang consigns the processing of personal information to effectively provide services. In accordance with Article 26 of the Personal Information Protection Act, Coupang stipulates the following details in the consignment contract: prohibition of personal information processing for purposes other than to perform consigned tasks, technical and administrative safeguard measures, restrictions on re-consignment, management and oversight of the consignee, and the liability for damages. Coupang also manages and oversees whether the consignee processes personal information in a secure manner.

Consignee	Purpose of consignment
Coupang Pay Corp.	Settlement services and tax invoice issuance Settlement interview Marketing and promotion
Samsung SDS	Settlement services
Coupang Eats Service, Ltd.	Consultation for Coupang Eats Store Detection of and response to fraudulent activities by Coupang Eats Store
KSJOB, UBASE, MetaM	Inquiry handling and consultation on onboarding for sellers, management of onboarded sellers
Amazon Web Services	Data storage
LG UPLUS, KT, Kakao, NHN Cloud, LG CNS	Message delivery service
GS Neotek, Megazone Cloud(Reconsignment: Discussion)	System maintenance and operations
Salesforce	Sales data management
Unipost	Tax invoice issuance
YKAD, APG Awesome Partners Group, CSJ, NICE I&T, Smartro I&T, KICC, Bri-X	Sales and management agency of Coupang Eats
CPLB Corp.	Fraud operations support
Golden Images House, PINZ, MOB	Developing ad content.

Consignee (Information Management Officer)	Country	Date and Method	Information Transferred	Purpose of consignment	Period of Retention and Use
Coupang Global LLC*	U.S.	Transmission over secure network when personal information is required for business purpose	Personal information collected and used when using the service	System development and maintenance	Destroyed upon termination of consignment contract
Coupang (Shanghai) Co., Ltd.*	China
Coupang (Beijing) Co., Ltd.*
CPLB (Shenzhen) Co., Ltd.*	System management and operation support
Coupang Info Technology (Yanbian) Co., Ltd.*
Salesforce (privacy@salesforce.com)	U.S. Japan	Name, email, phone/mobile number	To use system for seller management
Genesys (GSN:yakida96@gsnict.com)	Japan	Call transcripts, phone/mobile numbers of incoming calls	To use call system for customer center operation
Zendesk (support@zendesk.com)	Japan	Name, email, phone/mobile number, customer management number	To use consultation management system for customer center operation
MaestroQA (privacy@maestroqa.com)	U.S.	Recording file, customer management number, order number, Customer support records	Customer service quality management
Qualtrics (privacy@qualtrics.com)	Australia	Personal information collected and used when applying for participation in Coupang Research (interviews, surveys) and conducting the research	To manage Coupang Research (interviews, surveys) panels and to conduct research and analyze the results
Zoom Video Communications (privacy@zoom.us)	U.S.	Name, email	To handle the request for a live webinar
Amazon Web Services (aws-korea-privacy@amazon.com)	Singapore	Transmission over a secure network when backing up	Data for system recovery	Remote backup for providing reliable service in case of disaster
U.S.	Transmission over a secure network when sending emails	Email	Email dispatch

3. Use and Provision Without Seller’s Consent

Coupang processes and provides personal information only within the scope of consent obtained from the seller. However, pursuant to Articles 15(3) and 17(4) of the Personal Information Protection Act, the personal information may be additionally used or provided without the seller’s consent. Coupang will take into account the following details when additionally using or providing personal information without the consent of the data subject:

Whether it is relevant to the purpose of the original collection

Whether the additional use or provision of personal information is predictable in light of the circumstances where personal information was collected or the practice of personal information processing

Whether the interests of the seller are unjustly infringed

Whether necessary security measures such as pseudonymization or encryption have been taken

Should the additional use or provision of personal information continue to happen, we will disclose the criteria for deciding the above and assess whether those criteria are being met.

4. Procedure for and Methods of Destroying Personal Information

Coupang destroys personal information without delay when the information is rendered unnecessary by the expiration of its retention period or by achieving the purpose of processing. However, in accordance with the internal policy pursuant to Article 15(1)6 of the Personal Information Protection Act, the records of actions taken against fraudulent activities are separately retained for 5 years and then destroyed.

The procedure for and methods of destroying personal information are as follows:

Procedure of Destruction : Once the purpose of personal information collection and use has been achieved, the information is separately stored and then destroyed after retaining for a certain period of time in obligation with the internal policies and applicable laws.
Methods of Destruction : Personal information in electronic form is destroyed through means that will make the data irrecoverable, whereas personal information stored in a hard copy format is destroyed using a shredder.

However, if it is required by applicable laws to retain personal information even after the expiration of personal information retention period consented by the seller or after achieving the purpose of processing, Coupang separately stores and manages to retain the necessary personal information.

Information Retained	Retention Period	Statutory Grounds
Records of settlement and supplying goods, etc.	5 years	Act On the Consumer Protection In Electronic Commerce
Records of contract or subscription withdrawal, etc.	5 years
Records of customer complaints or settlement of disputes	3 years
Records of indication or advertisement	6 months
Records of electronic financial transactions	5 years	Electronic Financial Transactions Act
Website/app visit history	3 months	Protection Of Communications Secrets Act
Evidential materials on national taxes for all transactions	10 years	Framework Act On National Taxes
Tax base and tax-filing materials	5 years	Framework Act On National Taxes
Tax base for value-added tax and tax-filing materials	5 years	Value Added Tax Act

5. Rights and Obligations of Seller and Legal Representatives and How to Exercise the Rights

A seller’s personal information can be viewed, corrected, deleted, withdrawing of consent or suspension of processing by using the following procedure: Personal information that cannot be directly accessed on the service can be accessible by making a request to the Customer Support and Compliant Handling Team specified under “8. Chief Privacy Officer and Customer Support Team.” The progress (or the results) made on the seller’s request will be replied within 10 days. A legal representative or a delegated representative must prove his or her legitimate representative status by submitting a power of attorney and a certificate of family relations, etc.

hidden

How to check the PI in the service

Coupang Sellers: Wing > Seller Info > Sub menu
Coupang Eats Store: Coupang Eats Portal > Account Management
Coupang ads center: Coupang ads > My Information > My Information Management

However, withdrawing of consent or deleting or suspending the processing of personal information may be limited in the following cases:

Where there are special legal provisions, or it is inevitable to fulfil a legal obligation;

Where there is a possibility of causing harm to another person’s life or body or unjustly infringing on another person’s property or interests; or

Where the services agreed upon by the customer cannot be provided unless personal information is processed and the seller has not clearly stated his/her intention to terminate the contract.

ID and password should not be transferred or lent to others, and Coupang is not responsible for any issues caused by such actions. Any act of inflicting damage on the information and dignity of others is punishable by the Personal Information Protection Act and the Act On Promotion Of Information And Communications Network Utilization And Information Protection.

6. Personal Information Safeguard Measures

Coupang has technical and administrative safeguard measures in place to ensure that sellers’ personal information is not stolen, leaked, forged or damaged while processing the information.

Technical Safeguards: real-time monitoring and blocking of hacking attempts and data leak, enhanced access control on personal information processing systems, storage of access logs and prevention of their forgery/alteration, at-rest encryption of passwords and critical information, and in-transit encryption of data

Administrative Safeguards: Operation of a dedicated privacy team, regular training for personal information handlers, awareness-raising activities for employees, and regular audits for compliance

7. Chief Privacy Officer and Customer Support Team

Coupang designates a Chief Privacy Officer in charge of personal information protection as below to take responsibility for the processing of personal information, and to handle complaints and damage relief from sellers related to personal information processing.

Category			Description
Privacy Team			Privacy Compliance
Complaint handling Department in charge	Seller Call center	Contact	1600-9879
	Coupang Eats Store Call Center	Contact	1600-9827

Personal Information Dispute Mediation Committee: 1833-6972 (www.kopico.go.kr)

Personal Information Infringement Report Center: 118 (privacy.kisa.or.kr)

Supreme Prosecutors’ Office: 1301 (www.spo.go.kr)

Korean National Police Agency: 182 (ecrm.cyber.go.kr)

Effective Date: 03. 27. 2024

※ If you have any questions about privacy notice that is not indicated, please contact customer support team.

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