Seller Privacy Notice

1. Personal Information Collected, Purpose of Collection, and Retention Period

2. Provision and Consignment of Personal Information

3. Use and Provision Without Seller’s Consent

4. Procedures for and Methods of Destroying Personal Information

5. Rights and Obligations of Seller and Legal Representatives and How to Exercise the Rights

6. Personal Information Safeguard Measures

7. Teams Responsible for Personal Information Protection and Customer Complaints Handling

Coupang Corp. (hereinafter referred to as “Coupang”) establishes and discloses the following Privacy Notice in accordance with the Personal Information Protection Act to protect seller’s personal information and handle related issues in a quick and seamless manner. Any updates to this Privacy Notice will be posted on our website’s notice board, including the effective date and the details of the revision.

This Privacy Notice applies to Coupang’s seller services (Seller Center “Wing”, Marketplace, Global Seller, Coupang Live, Coupang Ads, Coupang Travel), Coupang Eats seller services (Coupang Eats Portal, Coupang Eats Ads), and Coupang Ads Center. It does not apply to other services provided by Coupang.

1. Personal Information Collected, Purpose of Collection, and Retention Period

Coupang does not use the collected personal information for purposes other than the original purpose of collection. If the purpose of use changes, Coupang will implement necessary measures, such as obtaining separate consent from the seller in accordance with Article 18 of the Personal Information Protection Act. Coupang processes and retains personal information within the personal information retention period prescribed by applicable laws or within the time period notified to or agreed upon when collecting personal information from the seller. The retention period of personal information under applicable laws can be found under “4. Procedures for and Methods of Destroying Personal Information.”

Coupang collects the minimum amount of personal information necessary for seller’s membership sign-up or service use.

A. Personal Information Processed Without the Data Subject’s Consent

Coupang processes the following categories of personal information without obtaining the data subject’s consent:

Statutory Grounds	Purpose	Personal Information Items	Period of Retention and Use
Article 15(1)4 (“to execute and perform a contract”) of the Personal Information Protection Act	Membership registration, user identification, membership management (provision of membership services, handling of complaints and other inquiries, delivery of notices)	User ID, name, email, mobile phone number, password	Destroyed upon termination of the contract of use
Article 15(1)4 (“to execute and perform a contract”) and Article 15(1)6 (“to attain the justifiable interest”) of the Personal Information Protection Act	Prevention of fraudulent activities	User ID, name, email, mobile phone number, and service use history of the user detected for fraudulent activity	Destroyed after being retained for 1 year upon termination of the contract of use

B. Personal Information Processed with the Data Subject’s Consent

Coupang processes the following personal information items with the consent of the data subject.

Statutory Grounds	Purpose	Personal Information Items	Period of Retention and Use
Article 15(1)1 (“Where consent is obtained from a data subject”) of the Personal Information Protection Act	Behavioral advertising, marketing, and promotional activities for Coupang and its affiliates based on demographic characteristics and inferred user interests and preferences; and service quality improvement	Email, mobile phone number, service use history, voice data*	Behavioral advertising will be discontinued upon withdrawal of consent, and the data will be destroyed upon membership withdrawal

** “Voice data” may be collected where calls are required in the course of service use.

Coupang may collect additional personal information (“PI”) to provide various services.

Statutory Grounds	Purpose	Personal Information Items	Period of Retention and Use
Article 15(1)4 (“to execute and perform a contract”) of the Personal Information Protection Act	Receiving and processing seller onboarding requests	Name of the seller in charge	Destroyed upon the termination of the contract of use (Note: If the onboarding process has not completed, the information will be destroyed after retaining for 90 days from the date of the last document submission or the date of onboarding rejection for inquiry response)
Issuing an account for person in charge and supporting/handling work	User ID, name, email, phone number, mobile phone number, password	Destroyed upon termination of the contract of use
Management of person in charge	Name, email, phone number, mobile number	Destroyed upon termination of the contract of use
Address book and shipping information management	Phone number, address, country name (for overseas shipping destination)	Destroyed upon termination of the contract of use
Identity verification for intellectual property infringement reports, processing the reports and notification of results, and retention of records for dispute resolution	Name of the rights holder, name of the reporter (or representative), address, (mobile) phone number, email, copy of ID card (name, date of birth), user ID	Retained for 3 years in accordance with the Act on Consumer Protection in Electronic Commerce, etc. and then destroyed
Article 15(1)4 (“to execute and perform a contract”) and Article 15(1)6 (“to attain the justifiable interest”) of the Personal Information Protection Act	Identity verification of those who have not submitted the ecommerce business registration certificate, age verification, prevention of fraudulent use	Identification information (name, date of birth, mobile phone number, mobile carrier)	Destroyed upon the termination of the contract of use (Note: If the onboarding process has not completed, the information will be destroyed after retaining for 90 days from the date of the last document submission or the date of onboarding rejection for inquiry response)
Article 15(1)2 (“Where special provisions exist”) and Article 15(1)4 (“to execute and perform a contract”) of the Personal Information Protection Act and Article 32 (Tax Invoices) of the Value-Added Tax Act	Settlement and tax invoice issuance, provision of payment services	Bank account information (name, bank name, account number), copy of bankbook	Destroyed upon the termination of the contract of use (Note: If the onboarding process has not completed, the information will be destroyed after retaining for 90 days from the date of the last document submission or the date of onboarding rejection for inquiry response)
Article 15(1)2 (“Where special provisions exist”), Article 15(1)4 (“to execute and perform a contract”), and Article 24-2(1)1 (Limitation to Processing of Resident Registration Numbers) of the Personal Information Protection Act and Article 32 (Tax Invoices) of the Value-Added Tax Act	Settlement processing for transfer after closing of business	Certificate of closure of business, seal certificate of transferee, copy of bankbook, copy of ID card (name, resident registration number or driver’s license number), bank account number, address	Retained for 10 years in accordance with the Framework Act on National Taxes and then destroyed

Statutory Grounds	Purpose	Personal Information Items	Period of Retention and Use
Article 15(1)1 (“Where consent is obtained from a data subject”) of the Personal Information Protection Act	Consultation and overall communication	Name, email, mobile phone number	Destroyed within 3 months after the consultation
Training and overall communication	User ID, name, email, mobile phone number	Destroyed within 3 months after the training
Conducting research/interviews, related communications, and provision of participation incentives	Name, email address, mobile phone number, Coupang ID	Destroyed within 3 months after the completion of research/interview (destroyed in 6 months in the case of application for panel participation)

The information collected when signing up for Travel Seller, Global Seller, Coupang Eats Portal, and Coupang Ads Center and Coupang Live can be found below:

Statutory Grounds	Purpose	Personal Information Items	Period of Retention and Use
Article 15(1)4 (“to execute and perform a contract”) of the Personal Information Protection Act	Membership registration, user identification, membership management (provision of membership services, handling of complaints and other inquiries, delivery of notices)	User ID, name, email, mobile phone number, password	Destroyed upon the termination of the contract of use (Note: If the onboarding has been rejected after sign-up, the information will be retained for 90 days from the date of the rejection and then destroyed)
Article 15(1)2 (“Where special provisions exist”) and Article 15(1)4 (“to execute and perform a contract”) of the Personal Information Protection Act and Article 32 (Tax Invoices) of the Value-Added Tax Act	Tax invoice issuance, provision of payment services	Bank account information (name, bank name, account number), copy of bankbook
Article 15(1)4 (“to execute and perform a contract”) and Article 15(1)6 (“to attain the justifiable interest”) of the Personal Information Protection Act	Prevention of fraudulent activities	User ID, name, email, mobile phone number, and service use history of the user detected for fraudulent activity	Destroyed after being retained for 1 year upon termination of the contract of use

Statutory Grounds	Purpose	Personal Information Items	Period of Retention and Use
Article 15(1)1 (“Where consent is obtained from a data subject”) of the Personal Information Protection Act	To send advertisements or promotional messages	Email, mobile phone number	Destroyed upon termination of the contract of use
Consultation and overall communication	Name, email, mobile phone number	Destroyed within 3 months after the consultation
Training and overall communication	User ID, name, email, mobile phone number	Destroyed within 3 months after the training

Statutory Grounds	Purpose	Personal Information Items	Period of Retention and Use
Article 15(1)4 (“to execute and perform a contract”) of the Personal Information Protection Act	Membership registration, user identification, membership management (provision of membership services, handling of complaints and other inquiries, delivery of notices)	User ID, password, name, email, phone number, mobile phone number, job title, nationality	Destroyed upon the termination of the contract of use (Note: If the onboarding request is suspended or rejected, the information will be retained for 180 days from the date of collection and then destroyed.)
Article 15(1)2 (“Where special provisions exist”) and Article 15(1)4 (“to execute and perform a contract”) of the Personal Information Protection Act Article 32 (Tax Invoices) of the Value-Added Tax Act	Settlement and tax invoice issuance, provision of payment services	Bank account information (name, bank name, account number, SWIFT Code), bank letter of credit/balance certificate
Article 15(1)4 (“to execute and perform a contract”) and Article 24(1)1 (“obtains the consent of the data subject apart from the consent to the processing of other personal information”) of the Personal Information Protection Act	Seller verification	Identity verification document (copy of an identity document other than the passport, expiration date)	Destroyed upon termination of the contract of use

Statutory Grounds	Purpose	Personal Information Items	Period of Retention and Use
Article 15(1)4 (“to execute and perform a contract”) of the Personal Information Protection Act	Membership registration, user identification, membership management (provision of membership services, handling of complaints and other inquiries, delivery of notices)	User ID, name, email, mobile phone number, password	Destroyed upon the termination of the contract of use (Note: If the member registration is not completed, the information will be retained for 14 days from the date of collection for inquiry response and then destroyed.)
Issuing account for managers, supporting/handling store operations/work	User ID, name, email, mobile phone number, password	Destroyed upon termination of the contract of use
Article 15(1)2 (“Where special provisions exist”) and Article 15(1)4 (“to execute and perform a contract”) of the Personal Information Protection Act and Article 32 (Tax Invoices) of the Value-Added Tax Act	Tax invoice issuance, provision of payment services	Bank account information (name, bank name, account number), date of birth (for individual business owners)	Destroyed upon the termination of the contract of use (Note: If the member registration is not completed, the information will be retained for 14 days from the date of collection for inquiry response and then destroyed.)
Copy of bankbook	Destroyed upon termination of the contract of use
Article 15(1)2 (“Where special provisions exist”), Article 15(1)4 (“to execute and perform a contract”), and Article 24-2 (Limitation to Processing of Resident Registration Numbers) of the Personal Information Protection Act Article 21 (Other Income), Article 127 (Liability for Withholding Taxes), and Article 164 (Submission of statement of payment) of the Income Tax Act	Tax processing when providing prizes worth 50,000 won or more	Name, Resident Registration Number	Retained for 5 years in accordance with the Income Tax Act and then destroyed

Statutory Grounds	Purpose	Personal Information Items	Period of Retention and Use
Article 15(1)1 (“Where consent is obtained from a data subject”) of the Personal Information Protection Act	Consultation and overall communication	Name, mobile phone number	Destroyed within 3 months after the consultation
Training and overall communication	User ID, name, email, mobile phone number	Destroyed within 3 months after the training
Confirmation of event winners and prize delivery	Name, email, mobile phone number	Destruction within 1 month after the prize is awarded

Statutory Grounds	Purpose	Personal Information Items	Period of Retention and Use
Article 15(1)4 (“to execute and perform a contract”) of the Personal Information Protection Act	Membership sign-up, user (person in charge) identification, and member management	User ID (email), name, mobile phone number, password	Destroyed upon termination of the contract of use
Coordination between advertising agencies and sellers	User ID (email), name
Article 15(1)4 (Conclusion and Performance of a Contract) / Article 15(1)6 (Achievement of Legitimate Interests) of the Personal Information Protection Act	Prevention of fraudulent activities	User ID (email), records of the fraudulent activity	Retained for 1 year after the termination of the contract of use and then destroyed

Statutory Grounds	Purpose	Personal Information Items	Period of Retention and Use
Article 15(1)1 (“Where consent is obtained from a data subject”) of the Personal Information Protection Act	Consultation and overall communication	Name, email, mobile phone number	Destroyed within 3 months after the consultation
Training and overall communication	User ID, name, email, mobile phone number	Destroyed within 3 months after the training
Conducting research/interviews, related communications, and provision of participation incentives	Name, email address, mobile phone number, Coupang ID	Destroyed within 3 months after the completion of research/interview (destroyed in 6 months in the case of application for panel participation)
Provision of guidance documents and general communications	Email, mobile phone number	Destroyed within 3 months after sending the documents

Statutory Grounds	Purpose	Personal Information Items	Period of Retention and Use
Article 15(1)4 (“to execute and perform a contract”) of the Personal Information Protection Act	Coupang Live seller registration	Email, contact information	Destroyed upon termination of the contract of use
Broadcasting account registration and broadcasting	Name, email, phone number, nickname, photo on the profile
Self-live broadcasting account registration and broadcasting	Coupang user ID (email)

Statutory Grounds	Purpose	Personal Information Items	Period of Retention and Use
Article 15(1)1 (“Where consent is obtained from a data subject”) of the Personal Information Protection Act	Program application and result notification	Email, contact information	Destroyed after being retained for 1 month from the date of application
Seller experience interview and providing reward	User ID, name, email, mobile phone number	Destroyed upon withdrawal of consent for the interview participant recruitment

2. Provision and Consignment of Personal Information

Coupang provides personal information to third parties only within the scope for which prior consent has been obtained from the seller.

However, Coupang may provide the seller’s personal information in accordance with the due process of law where there are special provisions in applicable laws, such as the Personal Information Protection Act, Act on Promotion of Information and Communications Network Utilization and Information Protection, Protection of Communications Secrets Act, Telecommunications Business Act, Act on the Consumer Protection in Electronic Commerce, Framework Act on National Taxes, Credit Information Use and Protection Act, Framework Act On Consumers, and Act on the Prevention of Suicide and the Creation of Culture of Respect for Life, among others. In particular, Coupang may provide personal information to relevant authorities without the seller’s consent in the event of emergencies such as disasters, infectious diseases, incidents or accidents posing imminent threats to life or bodily safety, or imminent loss of property.

Statutory Grounds	Recipient	Purpose	Personal Information Items	Period of Retention and Use
Article 17(1)1 (“Where consent is obtained from a data subject”) of the Personal Information Protection Act	Hanjin	All tasks for Hanjin One Click service partnership	Name, email, mobile phone number, address	Destroyed upon termination of the partnership agreement
Coupang Pay Corp.	Anti-money laundering compliance including customer verification and reporting of suspicious transactions pursuant to the Act on Reporting and Using Specified Financial Transaction Information	Name, email, phone number, address, bank account information (name, bank name, account number)	Destroyed after retaining for 5 years from the date of termination of financial transactions
Provision of Coupang Pay Seller Wallet service, identity verification, member management, responding to customer inquiries, analysis of the Seller Wallet subscribers to provide various services (Application guidance and complaint handling, etc.), fulfillment of obligations under the Act on Reporting and Using Specified Financial Transaction Information	Vendor ID, name, date of birth, foreign nationality, email, contact number, bank account number, encrypted card number, masked card number, settlement information (settlement items and amounts, settlement receivables), merchant information (business operation status(closed or open), fraudulent business status), seller classification, (for overseas sellers) overseas seller registration, penalty records, product registration details, Wing usage records (login records, etc.), representative information (name, English name, address, phone number, email, user ID), contact person information (name, contact number), information required for customer verification (name, gender, date of birth, nationality, address, contact number, CI/DI, etc.), and transaction history information	• Up to 5 years after the termination of the commercial transaction relation (if the purpose of using the information is fulfilled, it will be destroyed within 3 months from the time it is fulfilled). • However, if there is an obligation to retain the information under the Act on Reporting and Using Specified Financial Transaction Information, it shall be retained as prescribed by the law.
To analyze information for product development, for advertising or marketing purposes, and engagement in marketing activities	Basic seller information (name, mobile phone number, email, address, business classification, membership/withdrawal information), sales information (sales records, amount, items, shipping/inventory details), refund details (amount, items, records), settlement information (amount, items, details), marketing/CS activities, fraudulent activity records, seller score	Until the cessation of the use of the Seller Wallet
Coupang Financial Corp.	Coupang Financial online membership signup, financial service provision, verification of the identity and the accuracy of the registered information, member management (delivery of notices, customer inquiries and complaint handling), determination of loan eligibility for Coupang Financial, prevention of fraudulent use, and data analysis for establishing and improving the credit risk management policies	Vendor ID, email address, seller product and transaction information, settlement information (sales amount, settlement type/amount, settlement date), business information (seller type, business category, business operation status(open/closed), fraudulent business status), service use records (type of service, activity logs, usage patterns/analytics), access logs, IP address, device information (OS type and version)	• 5 years after the termination of the commercial transaction relation (if the purpose of use of the information is fulfilled, the information shall be destroyed within 3 months from the fulfillment) • However, if it falls under the scope of other applicable laws, the retention period specified in those laws shall be applied ※ If the Coupang Financial membership signup is not completed, the information will be retained for 7 days from the day after it was provided and then destroyed
Verification of identity for compliance with the obligations under the Act on Reporting and Using Specified Financial Transaction Information	Vendor ID, email address
To analyze information for product development, for advertising or marketing purposes, and engagement in marketing activities	Basic seller information (name, mobile phone number, email, address, business classification, membership/withdrawal information), sales information (sales records, amount, items, shipping/inventory details), refund details (amount, items, records), settlement information (amount, items, details), marketing/CS activities, fraudulent activity records, seller score	Until the cessation of the use of the Seller Wallet

Coupang consigns the processing of personal information to effectively provide services. In accordance with Article 26 of the Personal Information Protection Act, Coupang stipulates the following details in the consignment contract: prohibition of personal information processing for purposes other than to perform consigned tasks, technical and administrative safeguards, restrictions on re-consignment, management and oversight of the consignee, and the liability for damages. Coupang also manages and oversees whether the consignee processes personal information in a secure manner.

Consignee	Purpose
Coupang Pay Corp.	Settlement services, tax invoice issuance, interviews related to the settlement, marketing and promotion
Coupang Eats Service, Ltd.	Consultation for Coupang Eats stores, detecting and handling the fraudulent activities by Coupang Eats stores
UBASE	Inquiry handling and consultation for sellers, management of onboarded businesses
KSJob, MetaM	Seller inquiries and consultations, management of onboarded businesses, marketing and promotion
Samsung SDS	Settlement services
Amazon Web Services	Data storage
LG UPLUS, KT, Kakao, NHN Cloud, LG CNS	Message delivery service
GS Neotek, Megazone Cloud (Reconsignment: Discussion)	System maintenance and operations
Salesforce	Sales data management
Unipost	Tax invoice issuance
YKAD, If N Solution, Hi, Na-reum, SangSang AD, Accidental Friendship, All For One, YunHyeon Consulting, Yes TtokTtok, With Me, KP Company, Global Friends, Min Design, BS, Brave People, AceAd, JB Company, JS Plus, The Most, IshopCare	Sales and management agency for Coupang Eats
PINZ	Developing advertising content
MH Studio	Food photography agency
LnK Solutions	Payments system maintenance
DAEHAKNAEIL (Reconsignment: Eventplant, JB Entertainment)	Event planning and management
Atlas Guide, Inc.	Storage and management of call recordings and transcripts
NICE AMC	Debt collection and credit investigation
Genesys	Use of a call management system for customer service operations
Coupang Logistics Services, Ltd., Coupang Fulfillment Services	Warehouse-related tasks
Korea Mobile Certification Inc.	Identity verification

Statutory Grounds	Consignee (Information Management Officer)	Country	Date and Method	Personal Information Items	Purpose	Period of Retention and Use
Article 28-8(1)3 of the Personal Information Protection Act (“where it is necessary to entrust the processing of personal information and to retain such personal information in order to execute and perform a contract”)	CPNG India Pvt. Ltd.*	India	Transmission over a secure network when personal information is required for business purposes	Personal information collected and used when using the service	System development and maintenance, analysis and improvement of seller experience	Destroyed upon the termination of consignment contract
Coupang Global LLC*	U.S.	System development and maintenance
Coupang Shanghai Co., Ltd.*	China
Coupang Beijing Co., Ltd.*
CPLB (Shenzhen) Co., Ltd.*	System management and operational support
Coupang Info Technology (Yanbian) Co., Ltd.*
Salesforce (privacy@salesforce.com)	US, Japan	Name, email, phone number/mobile phone number	Use of seller management system
Zendesk (support@zendesk.com)	Japan	Name, email address, phone number/mobile phone number, customer management number (when reporting intellectual property infringement), name of rights holder, name of reporter (or representative), address, (mobile) phone number, email, copy of ID card (name, date of birth), user ID	Use of CS management system for CS center operation
MaestroQA (privacy@maestroqa.com)	U.S.	Call recording transcript, customer management number, order number, call history	Quality control for CS center
Qualtrics (privacy@qualtrics.com)	Australia	Personal information collected and used when applying for participation in Coupang Research (interviews, surveys) and conducting the research	Managing Coupang Research (interviews, surveys) panels, conducting research, and analyzing results
Zoom Video Communications (privacy@zoom.us)	U.S.	Name, email	Requesting a live webinar
Amazon Web Services (aws-korea-privacy@amazon.com)	U.S.	Transmission over a secure network when sending emails	Email	Sending emails

3. Use and Provision Without Seller’s Consent

Coupang may use or provide additional personal information without the seller’s consent, in accordance with Articles 15(3) or 17(4) of the Personal Information Protection Act. In such cases, Coupang will take the following factors into consideration when using or providing additional personal information without the data subject’s consent:

Whether it is relevant to the purpose of the original collection
Whether the additional use or provision of personal information is predictable in light of the circumstances where personal information was collected or the practice of personal information processing
Whether the interests of the seller are unjustly infringed
Whether necessary security measures such as pseudonymization or encryption have been taken

Should the additional use or provision of personal information continue to happen, we will disclose the criteria for deciding the above and assess whether those criteria are being met.

4. Procedures for and Methods of Destroying Personal Information

Coupang destroys personal information when the information is rendered unnecessary by the expiration of its retention period or by achieving the purpose of processing.

The procedure for and methods of destroying personal information are as follows:

Procedure of Destruction : Once the purpose of personal information collection and use has been achieved, the information is separately stored and then destroyed after retaining for a certain period of time in accordance with the internal policies and applicable laws.
Methods of Destruction : Personal information in electronic file form is destroyed permanently through means that will make the data irrecoverable, whereas personal information stored in a hard copy format is shredded or burned.

However, if it is required by other applicable laws to retain personal information even after the expiration of personal information retention period consented by the seller or after achieving the purpose of processing, Coupang separately stores and manages the information.

Information Retained	Retention Period	Statutory Grounds
Records of settlement and supplying goods, etc.	5 years	Act on the Consumer Protection in Electronic Commerce, Etc.
Records of contract or subscription withdrawal, etc.	5 years
Records of customer complaints or settlement of disputes	3 years
Records of indication or advertisement	6 months
Records of electronic financial transactions	5 years	Electronic Financial Transactions Act
Website/app visit history	3 months	Protection Of Communications Secrets Act
Evidential materials on national taxes for all transactions	10 years	Framework Act On National Taxes
Tax base and tax-filing materials	5 years	Framework Act On National Taxes
Information required for the payment of taxes on behalf of the user	5 years	Income Tax Act

5. Rights and Obligations of Seller and Legal Representatives and How to Exercise the Rights

A seller’s personal information can be viewed, corrected, deleted, or request to withdraw consent or suspend its processing in the following procedure: Personal information that cannot be directly accessed on the service can be accessed by making a request to the Customer Support and Compliant Handling Team specified under “7. Teams Responsible for Personal Information Protection and Customer Complaints Handling.” The progress (or the results) made on the seller’s request will be replied within 10 days from the date of request. A legal representative or a delegated representative must prove his or her legitimate representative status by submitting a power of attorney or a certificate of family relations, etc.

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How to check the PI in the service

Seller Center Wing, Coupang Live, Coupang With: Wing > Seller Information > Submenu
Coupang Eats Portal: Coupang Eats Portal > Account Management
Coupang Ads Center: Coupang Ads > My Info > Manage My Info

However, withdrawing of consent or deleting or suspending the processing of personal information may be limited in the following cases:

Where there are special legal provisions, or it is inevitable to fulfil a legal obligation;
Where there is a possibility of causing harm to another person’s life or body or unjustly infringing on another person’s property or interests; or
Where the services agreed upon by the customer cannot be provided unless personal information is processed and the seller has not clearly stated his/her intention to terminate the contract.

ID and password should not be transferred or lent to others, and Coupang will not be held liable for any issues caused by such actions. Any act of inflicting damage on the information and dignity of others is punishable by applicable laws, including the Personal Information Protection Act and the Act on Promotion of Information and Communications Network Utilization and Information Protection.

5.1 Collection, Use and Provision of Behavioral Information and Refusal to Give Consent

Coupang collects and analyzes behavioral information generated during the service use, such as visit and usage history on the website/app, based on ‘cookies’ or ‘advertising identifiers (ADID/IDFA)’ to provide sellers with optimized services and benefits, as well as online customized advertising. However, sensitive behavioral information that may infringe on personal rights, interests, or privacy, such as a person’s ideology, beliefs, and medical history, is not utilized in this process. Coupang complies with the ‘Online Customized Advertising Privacy Protection Guidelines’ and provides information on the content of the customized advertising to ensure the protection of sellers’ rights.

Information Collected	Service usage history
Method of Collection	Automatically collected when visiting, searching, or using the website/app
Purpose of Collection	Provision of behavioral advertising based on interests, preferences, tastes, and inclinations
Period of Retention and Use	Behavioral information used for online behavioral advertising is retained for up to 1 year and then destroyed

Recipients	Google, Naver, Mobon, Cauly, CrossTarget, Buzzvill, Remember, Toss, Blind, Moloco, Linkedin, Dighty, Taboola, KaKao, Tiktok, Meta, Karrot
Information Provided	Service usage history
Purpose of Use by the Recipient	Provision of behavioral advertising
Period of Retention and Use	Destroyed 180 days after the date of collection

How to Delete Cookies Stored on a Web Browser	• Chrome: Settings > Privacy and security > Clear browsing data • Edge: Settings > Privacy, search, and services > Cookies > See all cookies and site data > Remove all • Safari: Settings > Privacy > Manage Website Data > Remove
How to Block Third-Party Cookies on a Web Browser	• Chrome: Settings > Privacy and security > Third-party cookies > Block third-party cookies • Edge: 1. Settings > Privacy, search, and services > Tracking prevention > Select “Balanced” or “Strict” 2. Settings > Privacy, search, and services > Cookies > Block third-party cookies • Safari: Settings > Privacy > Block All Cookies
How to Block All Cookies in Your Web Browser	• Chrome: Settings > New Incognito Window (Shortcut: Ctrl+Shift+N) • Edge: Settings > New InPrivate Window (Shortcut: Ctrl+Shift+N) • Safari: File > New Private Window (Shortcut: Shift+Command+N)
How to Block Advertising Identifiers on Your Smartphone	• Android: Settings > Security & Privacy > Additional Privacy Settings > Ads > Reset advertising ID / Delete advertising ID • iOS: Settings > Privacy & Security > Tracking > Turn off “Allow apps to request to Track” ※ Menu options and procedures may vary depending on the mobile OS version.

Customer Service for Coupang Sellers	• Phone: 1600-9879 • Email: VOS@coupang.com • Online: https://helpseller.coupangcorp.com/hc/ko

5.2 Installation and Operation of an Application that Automatically Collects Personal Information and How to Opt Out

Coupang uses “cookies” to store and periodically retrieve usage data in order to provide personalized services to sellers. When a seller accesses the website, the website server reads the contents of the cookies stored on the seller’s device to maintain the settings and provide personalized services.

Purpose of using cookies

Cookies enable users to conveniently access and use websites according to their preferences when they visit a website. They are also used to provide optimized information, including behavioral advertising, based on users’ website visit history and usage patterns.

Refusal of Cookie Collection

Users have the right to choose whether to allow cookies to be installed. Accordingly, users may configure their web browser settings to allow all cookies, to receive a prompt each time a cookie is stored, or to refuse the storage of all cookies. However, if users refuse the installation of cookies, it may be inconvenient to use the website, and certain services that require login may be difficult to access.

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How to Opt Out of Cookie Collection

Web browser

Chrome: Click the ‘⋮’ icon on the top right of the web browser > New Incognito Window (Shortcut: Ctrl+Shift+N)
Edge: Click the “…” icon in the upper-right corner of the web browser > New InPrivate Window (Shortcut: Ctrl+Shift+N)
Safari: Click “File” in the menu on the top > New Privacy Protection Window (Shortcut: Command+Shift+N)

Mobile browser

Chrome: Click “…” icon on the bottom-right corner of the browser > New Incognito tab
Edge:Click “≡” icon on the lower-right corner of the browser> New InPrivate tab
Safari: Click “Tab” icon on the lower-right corner of the browser > Privacy Protection tab > Done
Samsung Internet: Click “☰” or the “three dots” icon on the bottom-right corner > Settings > Sites and Downloads > Site Permissions > Cookies

6. Personal Information Safeguard Measures

Coupang has technical and administrative safeguards in place to ensure that sellers’ personal information is not stolen, leaked, forged or damaged while processing the information.

Technical Safeguards: Real-time monitoring and blocking of hacking attempts and data leak, implementation of access control, storage of access logs and prevention of their forgery/alteration, at-rest encryption of passwords and personal information and in-transit encryption of data
Administrative Safeguards: Operation of a dedicated privacy team, regular training for personal information handlers, awareness campaigns for employees and regular audits for compliance
Physical Safeguards: Install and operate the system in an area with controlled access from the outside, and establish and operate secure access control procedures.

7. Teams Responsible for Personal Information Protection and Customer Complaints Handling

Coupang has designated the following teams responsible for personal information protection and customer complaint handling to address sellers’ complaints and provide remedies for damages related to the processing of personal information.

Category			Description
Privacy Team			Digital Trust Privacy
Complaint Handling Team	Coupang Seller Call Center	Contact	1600-9879
	Coupang Eats Seller Call Center	Contact	1600-9827

Personal Information Dispute Mediation Committee: 1833-6972 (www.kopico.go.kr)
Personal Information Infringement Report Center: 118 (privacy.kisa.or.kr)
Supreme Prosecutors’ Office: 1301 (www.spo.go.kr)
Korean National Police Agency: 182 (ecrm.police.go.kr)

Effective Date: 06. 08. 2026

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