Seller Privacy Notice (V.6.1)
Coupang Corp. (hereinafter referred to as “Coupang”) establishes and discloses the following Privacy Notice to protect sellers’ personal information in accordance with the Personal Information Protection Act and handle related issues in a quick and seamless manner. Any updates to this Privacy Notice will be posted on our website’s notice board, including the effective date and the details of the revision. .
This Privacy Notice applies to Coupang Sellers (Seller Center “Wing”, Marketplace, Global Seller, Coupang Live, Coupang Ads, Coupang Travel), Coupang Eats Store (Coupang Eats Portal, Coupang Eats Ads), and Coupang ads center. This does not apply to other services provided by Coupang.
1. Personal Information Collected, Purpose of Collection, and Retention Period
|Type||Purpose of Collection||Information Collected||Period of Retention and Use|
|Membership sign-up, user(person in charge) identification, and member management||User ID, name, email, mobile number, password||Destroyed upon the termination of the contract of use (Note. if the member registration is not completed, the information will be stored for 30 days from the date of collection for inquiry response and then destroyed.)|
|Onboarding of ‘Travel Sellers’, etc.||Bank account information (bank name, account holder name, account number), copy of the bankbook|
|Identification and management of ‘Global Sellers’||Marketplace User ID(email), name, Contact information, contract information evidence, identification (copy of ID cards including passports and the expiration date), account information||Destroyed upon the termination of the contract of use (Note. if the member registration is not completed, the information will be stored for 180 days from the date of collection for inquiry response and then destroyed.)|
|Fraud prevention||User ID, email, mobile number and activity history detected as a fraud||Retained for 1 year after the termination of the contract of use and then destroyed|
|Marketing and promotional advertising of the services available with seller account||Email, mobile number||Destroyed upon termination of service agreement|
Coupang may collect additional personal information(Abbreviation: ‘PI’) after obtaining consent from sellers to provide various services.
2. Provision and Consignment of Personal Information
Coupang provides personal information to third parties only within the scope of consent obtained from the seller.
Coupang may provide personal information in accordance with the due process of law, for instance, where there are special provisions in applicable laws such as the Personal Information Protection Act, Act On Promotion Of Information And Communications Network Utilization And Information Protection, Protection Of Communications Secrets Act, Telecommunications Business Act, Act On The Consumer Protection In Electronic Commerce, Framework Act On National Taxes, Credit Information Use And Protection Act, or a warrant or an official document signed by the head of the organization is presented. In particular, Coupang can provide personal information to related authorities without the consent of the seller in the event of an emergency such as a disaster, infectious disease, event or accident that causes imminent threat to life or health, or imminent loss of property.
|Consignee||Purpose of consignment|
|Coupang Pay Corp.||Settlement services and tax invoice issuance|
|Samsung SDS||Settlement services|
|Coupang Eats Service, Ltd.||Consultation for Coupang Eats Store|
Detection of and response to fraudulent activities by Coupang Eats Store
|KSJOB, UBASE||Inquiry handling and consultation on onboarding for sellers, management of onboarded sellers|
|Amazon Web Services||Data storage|
|LG UPLUS, KT, Kakao, NHN, LG CNS||Message delivery service|
|GS Neotek||Customer service system maintenance|
|Salesforce||Sales data management|
|Unipost||Tax invoice issuance|
|YKAD, APG Awesome Partners Group, CSJ, NICE I&T, Smartro I&T, KICC, Bri-X||Sales and management agency of Coupang Eats|
|CPLB Corp.||Fraud operations support|
3. Use and Provision Without Seller’s Consent
Coupang processes and provides personal information only within the scope of obtaining consent from the seller. In the case of additional use or provision of personal information without the seller’s consent pursuant to Articles 15(3) and 17(4) of the Personal Information Protection Act, we will disclose the grounds for such use and provision including the following details:
4. Processing of Pseudonymized Information
In some circumstances where it is necessary for statistics, scientific research, archiving for public interest, or other purposes, Coupang may pseudonymize the collected personal information so that it can no longer be identified an individual.
5. Procedure for and Methods of Destroying Personal Information
The procedure for and methods of destroying personal information are as follows:
- Procedure of Destruction : Once the purpose of personal information collection and use has been achieved, the information is separately stored and then destroyed after retaining for a certain period of time in obligation with the internal policies and applicable laws.
- Methods of Destruction : Personal information in electronic form is destroyed through means that will make the data irrecoverable, whereas personal information stored in a hard copy format is destroyed using a shredder.
However, if it is required by applicable laws to retain personal information even after the expiration of personal information retention period consented by the seller or after achieving the purpose of processing, Coupang separately stores and manages to retain the necessary personal information.
|Information Retained||Retention Period||Statutory Grounds|
|Records of settlement and supplying goods, etc.||Act On the Consumer Protection In Electronic Commerce|
|Records of contract or subscription withdrawal, etc.|
|Records of customer complaints or settlement of disputes|
|Records of indication or advertisement|
|Records of electronic financial transactions||Electronic Financial Transactions Act|
|Website/app visit history||Protection Of Communications Secrets Act|
|Evidential materials on national taxes for all transactions||Framework Act On National Taxes|
|Tax base and tax-filing materials|
|Tax base for value-added tax and tax-filing materials||Value Added Tax Act|
6. Rights and Obligations of Seller and Legal Representatives and How to Exercise the Rights
A seller’s personal information can be viewed, corrected, or deleted by using the following procedure: Personal information that cannot be directly accessed on the service can be accessible by making a request to the Customer Support and Compliant Handling Team specified under “8. Chief Privacy Officer and Customer Support Team.” The progress (or the results) made on the seller’s request will be replied within 10 days. A legal representative or a delegated representative must prove his or her legitimate representative status by submitting a power of attorney and a certificate of family relations, etc.
ID and password should not be transferred or lent to others, and Coupang is not responsible for any issues caused by such actions. Any act of inflicting damage on the information and dignity of others is punishable by the Personal Information Protection Act and the Act On Promotion Of Information And Communications Network Utilization And Information Protection.
7. Personal Information Safeguard Measures
8. Chief Privacy Officer and Customer Support Team
Coupang designates a Chief Privacy Officer in charge of personal information protection as below to take responsibility for the processing of personal information, and to handle complaints and damage relief from sellers related to personal information processing.
|Role||Person/Team in Charge|
|Jang June Young|
|Privacy & Data Compliance|
Privacy Notice Version: 6.1
Effective Date: 1-18-2023
※ If you have any questions about privacy notice that is not indicated, please contact customer support team.