Seller Privacy Notice

Coupang Corp. (hereinafter referred to as “Coupang”) establishes and discloses the following Privacy Notice to protect sellers’ personal information in accordance with the Personal Information Protection Act and handle related issues in a quick and seamless manner. Any updates to this Privacy Notice will be posted on our website’s notice board, including the effective date and the details of the revision. .

This Privacy Notice applies to Coupang Sellers (Seller Center “Wing”, Marketplace, Global Seller, Coupang Live, Coupang Ads, Coupang Travel), Coupang Eats Store (Coupang Eats Portal, Coupang Eats Ads), and Coupang ads center. This does not apply to other services provided by Coupang.

1. Personal Information Collected, Purpose of Collection, and Retention Period

Coupang is not used but for the original purpose of collection, and if the purpose of use is changed, we will take necessary measures such as obtaining separate consent under Article 18 of the Personal Information Protection Act. Coupang processes and retains personal information within the period of retention prescribed by the applicable laws or within the time period notified to and agreed to by the seller at the time of collecting the personal information. The period of processing and retaining personal information under the applicable laws can be found under 4. Procedure for and Methods of Destroying Personal Information.

Coupang collects a minimum amount of personal information in order to sign up for membership or use of the service of the seller.
Type Purpose of Collection Information Collected Period of Retention and Use
Required Seller membership sign-up, user (person in charge) identification, and member management Identification, and member management Destroyed upon the termination of the contract of use
‘Travel Seller’ membership sign-up, user (person in charge) identification, and member management User ID, name, email, mobile number, password, bank account information (account holder’s name, bank name, account number), copy of the bankbook Destroyed upon the termination of the contract of use (Note: If the seller onboarding has been rejected after sign-up, the information will be stored for 90 days from the date of the rejection and then destroyed.)
Identification and management of ‘Global Sellers’ Marketplace User ID(email), nameContact information, contract information evidence, identification (copy of ID cards including passports and the expiration date), account information Destroyed upon the termination of the contract of use (Note. if the member registration is not completed, the information will be stored for 180 days from the date of collection for inquiry response and then destroyed.)
Fraud prevention User ID, email, mobile number and activity history detected as a fraud Retained for 1 year after the termination of the contract of use and then destroyed
Optional Marketing and promotional advertising of the services available with seller account Email, mobile number Destroyed upon termination of service agreement

Coupang may collect additional personal information(Abbreviation: ‘PI’) after obtaining consent from sellers to provide various services.

‘PI’ additionally collected by separate services
The information collected when signing up for Coupang Eats Store and Coupang ads center can be found below:
'PI' collected when signing up for Coupang Eats Store
'PI' collected when signing up for Coupang Ads Center
Coupang does not collect and store cookies, which are automatically generated while using this service, for the purpose of processing the personal information.

2. Provision and Consignment of Personal Information

Coupang provides personal information to third parties only within the scope of consent obtained from the seller.

Coupang may provide personal information in accordance with the due process of law, for instance, where there are special provisions in applicable laws such as the Personal Information Protection Act, Act On Promotion Of Information And Communications Network Utilization And Information Protection, Protection Of Communications Secrets Act, Telecommunications Business Act, Act On The Consumer Protection In Electronic Commerce, Framework Act On National Taxes, Credit Information Use And Protection Act, or a warrant or an official document signed by the head of the organization is presented. In particular, Coupang can provide personal information to related authorities without the consent of the seller in the event of an emergency such as a disaster, infectious disease, event or accident that causes imminent threat to life or health, or imminent loss of property.

The provision of 'PI' to third parties
Coupang consigns the processing of personal information to effectively provide services. In accordance with Article 26 of the Personal Information Protection Act, Coupang stipulates the following details in the consignment contract: prohibition of personal information processing for purposes other than to perform consigned tasks, technical and administrative safeguard measures, restrictions on re-consignment, management and oversight of the consignee, and the liability for damages. Coupang also manages and oversees whether the consignee processes personal information in a secure manner.
The consignment of 'PI' to third parties(Domestic)
The consignment of 'PI' to third parties(International)

3. Use and Provision Without Seller’s Consent

Coupang processes and provides personal information only within the scope of consent obtained from the seller. However, pursuant to Articles 15(3) and 17(4) of the Personal Information Protection Act, the personal information may be additionally used or provided without the seller’s consent. Coupang will take into account the following details when additionally using or providing personal information without the consent of the data subject:
  • Whether it is relevant to the purpose of the original collection
  • Whether the additional use or provision of personal information is predictable in light of the circumstances where personal information was collected or the practice of personal information processing
  • Whether the interests of the seller are unjustly infringed
  • Whether necessary security measures such as pseudonymization or encryption have been taken
  • Should the additional use or provision of personal information continue to happen, we will disclose the criteria for deciding the above and assess whether those criteria are being met.

    4. Procedure for and Methods of Destroying Personal Information

    Coupang destroys personal information without delay when the information is rendered unnecessary by the expiration of its retention period or by achieving the purpose of processing. However, in accordance with the internal policy pursuant to Article 15(1)6 of the Personal Information Protection Act, the records of actions taken against fraudulent activities are separately retained for 5 years and then destroyed.

    The procedure for and methods of destroying personal information are as follows:

    • Procedure of Destruction Once the purpose of personal information collection and use has been achieved, the information is separately stored and then destroyed after retaining for a certain period of time in obligation with the internal policies and applicable laws.
    • Methods of Destruction Personal information in electronic form is destroyed through means that will make the data irrecoverable, whereas personal information stored in a hard copy format is destroyed using a shredder.

    However, if it is required by applicable laws to retain personal information even after the expiration of personal information retention period consented by the seller or after achieving the purpose of processing, Coupang separately stores and manages to retain the necessary personal information.

    Information RetainedRetention PeriodStatutory Grounds
    Records of settlement and supplying goods, etc.5 yearsAct On the Consumer Protection In Electronic Commerce
    Records of contract or subscription withdrawal, etc.5 years
    Records of customer complaints or settlement of disputes3 years
    Records of indication or advertisement6 months
    Records of electronic financial transactions5 yearsElectronic Financial Transactions Act
    Website/app visit history3 monthsProtection Of Communications Secrets Act
    Evidential materials on national taxes for all transactions10 yearsFramework Act On National Taxes
    Tax base and tax-filing materials5 years
    Tax base for value-added tax and tax-filing materials5 yearsValue Added Tax Act

    5. Rights and Obligations of Seller and Legal Representatives and How to Exercise the Rights

    A seller’s personal information can be viewed, corrected, deleted, withdrawing of consent or suspension of processing by using the following procedure: Personal information that cannot be directly accessed on the service can be accessible by making a request to the Customer Support and Compliant Handling Team specified under “8. Chief Privacy Officer and Customer Support Team.” The progress (or the results) made on the seller’s request will be replied within 10 days. A legal representative or a delegated representative must prove his or her legitimate representative status by submitting a power of attorney and a certificate of family relations, etc.
    • Coupang Sellers: Wing > Seller Info > Sub menu
    • Coupang Eats Store: Coupang Eats Portal > Account Management
    • Coupang ads center: Coupang ads > My Information > My Information Management
    However, withdrawing of consent or deleting or suspending the processing of personal information may be limited in the following cases:
  • Where there are special legal provisions, or it is inevitable to fulfil a legal obligation;
  • Where there is a possibility of causing harm to another person’s life or body or unjustly infringing on another person’s property or interests; or
  • Where the services agreed upon by the customer cannot be provided unless personal information is processed and the seller has not clearly stated his/her intention to terminate the contract.
  • ID and password should not be transferred or lent to others, and Coupang is not responsible for any issues caused by such actions. Any act of inflicting damage on the information and dignity of others is punishable by the Personal Information Protection Act and the Act On Promotion Of Information And Communications Network Utilization And Information Protection.

    6. Personal Information Safeguard Measures

    Coupang has technical and administrative safeguard measures in place to ensure that sellers’ personal information is not stolen, leaked, forged or damaged while processing the information.
  • Technical Safeguards: real-time monitoring and blocking of hacking attempts and data leak, enhanced access control on personal information processing systems, storage of access logs and prevention of their forgery/alteration, at-rest encryption of passwords and critical information, and in-transit encryption of data
  • Administrative Safeguards: Operation of a dedicated privacy team, regular training for personal information handlers, awareness-raising activities for employees, and regular audits for compliance
  • 7. Chief Privacy Officer and Customer Support Team

    Coupang designates a Chief Privacy Officer in charge of personal information protection as below to take responsibility for the processing of personal information, and to handle complaints and damage relief from sellers related to personal information processing.  

    Category Description
    Privacy Team Privacy Compliance
    Complaint handling Department in charge Seller Call center Contact 1600-9879
    Coupang Eats Store Call Center Contact 1600-9827
  • Personal Information Dispute Mediation Committee: 1833-6972 (
  • Personal Information Infringement Report Center: 118 (
  • Supreme Prosecutors’ Office: 1301 (
  • Korean National Police Agency: 182 (
  • Effective Date: 03. 27. 2024

    ※ If you have any questions about privacy notice that is not indicated, please contact customer support team.

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